Fabindia outfits cricket anchors

“One essential element of our marketing strategy has been to help our consumers re-contextualise our products and emphasise on their innate ability to be a part of their everyday lives. The western casual wear category for men is especially important for us,” said Karan Kumar, chief brand & marketing officer, Fabindia in a company press release. “We believe that the Maruti Suzuki Cricket Live’s unparalleled reach combined with the sartorial style of its anchors would be a great platform to showcase the versatility of our product language to almost a billion people across the country.”

“Star Sports is pleased to have Fabindia as the style partner on Maruti Suzuki Cricket Live. The show and its anchors appeal to a large base of cricket fans across India. We are excited that Fabindia is leveraging the show’s audience reach and its anchors in a very innovative manner to promote their men’s wear range,” said a Star channel spokesperson.

This season, which is the 12th, Star Sports is targeting a TV reach across sports and movie channels, and will have feeds across eight languages – Hindi, English, Tamil, Telugu, Kannada, Marathi and Bengali, on TV and through the digital video application, Hotstar. (PC)

Fibre2Fashion News Desk – India