Home / Knowledge / News / Apparel/Garments / Fabindia outfits cricket anchors

Fabindia outfits cricket anchors

01
Apr '19
Pic: Fabindia
Pic: Fabindia
Fabindia, one of India’s largest lifestyle retail brands, has partnered with Star Sports, the official broadcaster of Vivo IPL 2019. Vivo IPL started on March 23 and will go on till May 12. As a style partner, Fabindia is currently styling anchors, experts and commentators across all feeds on all match days on the Maruti Suzuki Cricket Live show.

“One essential element of our marketing strategy has been to help our consumers re-contextualise our products and emphasise on their innate ability to be a part of their everyday lives. The western casual wear category for men is especially important for us,” said Karan Kumar, chief brand & marketing officer, Fabindia in a company press release. “We believe that the Maruti Suzuki Cricket Live’s unparalleled reach combined with the sartorial style of its anchors would be a great platform to showcase the versatility of our product language to almost a billion people across the country.”

“Star Sports is pleased to have Fabindia as the style partner on Maruti Suzuki Cricket Live. The show and its anchors appeal to a large base of cricket fans across India. We are excited that Fabindia is leveraging the show’s audience reach and its anchors in a very innovative manner to promote their men’s wear range,” said a Star channel spokesperson.

This season, which is the 12th, Star Sports is targeting a TV reach across sports and movie channels, and will have feeds across eight languages – Hindi, English, Tamil, Telugu, Kannada, Marathi and Bengali, on TV and through the digital video application, Hotstar. (PC)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Jun 2021

Half of all cotton-growing regions face severe climate risks by 2040

Climate change could expose half of cotton-growing regions globally...

Pic: Beximco Ltd

Textiles | On 25th Jun 2021

BSEC offers letter of intent to BEXIMCO's Tk 3000-cr Islamic bonds

The Bangladesh Securities and Exchange Commission (BSEC) recently...

Pic: Shutterstock

Textiles | On 25th Jun 2021

Prime Content| Australian cotton production, exports to grow in coming season: TexPro

Australian cotton production and exports are expected to move up...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search