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Fabindia outfits cricket anchors

01
Apr '19
Pic: Fabindia
Pic: Fabindia
Fabindia, one of India’s largest lifestyle retail brands, has partnered with Star Sports, the official broadcaster of Vivo IPL 2019. Vivo IPL started on March 23 and will go on till May 12. As a style partner, Fabindia is currently styling anchors, experts and commentators across all feeds on all match days on the Maruti Suzuki Cricket Live show.

“One essential element of our marketing strategy has been to help our consumers re-contextualise our products and emphasise on their innate ability to be a part of their everyday lives. The western casual wear category for men is especially important for us,” said Karan Kumar, chief brand & marketing officer, Fabindia in a company press release. “We believe that the Maruti Suzuki Cricket Live’s unparalleled reach combined with the sartorial style of its anchors would be a great platform to showcase the versatility of our product language to almost a billion people across the country.”

“Star Sports is pleased to have Fabindia as the style partner on Maruti Suzuki Cricket Live. The show and its anchors appeal to a large base of cricket fans across India. We are excited that Fabindia is leveraging the show’s audience reach and its anchors in a very innovative manner to promote their men’s wear range,” said a Star channel spokesperson.

This season, which is the 12th, Star Sports is targeting a TV reach across sports and movie channels, and will have feeds across eight languages – Hindi, English, Tamil, Telugu, Kannada, Marathi and Bengali, on TV and through the digital video application, Hotstar. (PC)

Fibre2Fashion News Desk – India


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