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Fashion brands top 'Fastest climbing consumer brands 2017'
Dec '17
Courtesy: PrettyLittleThing
Courtesy: PrettyLittleThing
Fashion brands PrettyLittleThing, Gucci and Louis Vuitton have topped the list of fastest climbing consumer brands 2017, according to Aaaron Wallis. While PrettyLittleThing has been ranked first with 58.6 per cent search interest, Gucci and Louis Vuitton have been ranked second and third with search interest of 61.7 and 82.8 per cent respectively.

According to the report, PrettyLittleThing has grown dramatically in the year 2017 by doubling its average search interest score. Its partnership with the global celebrities has helped it to achieve huge amount of publicity which has contributed to its success.

Further the report says that in 2017, Gucci’s revenues were up by 44.5 per cent during the first nine months, helping the brand to grow significantly.

In the present report, Aaron Wallis has taken an average of the relative search interest measured by Google Trends from January 2016 till November 2017, excluding the dates from November 20 till December 31, 2016, in order to eliminate the missing trends in seasonality. The brand with higher search interest is ranked at the top.

Aaron Wallis is a leading UK based sales recruiter company focused on permanent, contract and interim sales recruitment. (VM)

Fibre2Fashion News Desk – India

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