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Fashion For Good launches new shop theme Colour

10
Jun '19
Pic: Dave Pelham Photography/ The Good Shop
Pic: Dave Pelham Photography/ The Good Shop
Exploring the alternatives to colouring textiles and footwear, Fashion For Good has launched new shop theme— Colour. Following the previous two successful themes, Splash and Naked, Colour continues to demonstrate that Good Fashion is not only possible, it’s within reach. Colour has a rich history in fashion, shading the clothing that expresses personality.

"We believe there are better ways to colour our clothes without causing harm. The brands presented in the Fashion for Good – Good Shop each have a unique approach to colour, giving us vibrant options to brighten our wardrobes while painting a brave new path forward for fashion. The Colour theme doesn’t only showcase these brands in the Good Shop, it also functions as an overarching driver for our programming in the upcoming three months. We organise events, workshops and panel discussions aligned around Colour, dyeing, digital printing and more," Fashion For Good said in a press release.

For the next three months, Colour will introduces a global audience to the innovations used by familiar brands such as Tommy Jeans, Fjällräven, Adidas and Popupshop but also to the trailblazing of techniques of pioneers like Audrey Louise Reynolds and Rombaut.

“Rombaut wants to show fashion can be both exciting and sustainable, that’s why we are thrilled to partner with Fashion for Good and fight for the same cause together," said Mats Rombaut, founder Rombaut.

"Natural dyes were once the standard throughout the industry, but synthetic dyes which created more brilliant, and a wider range of tints, quickly replaced them. Using 5 trillion litres a year, fabric dyeing now accounts for 20 per cent of global water pollution and is responsible for countless health and environmental issues from the 8000 chemicals used in the process, the release added.

A selection of the featured brands will be available in a brick-and-mortar store for the first time in Europe in the Good Shop in the Fashion for Good Experience, Amsterdam. (RR)

Fibre2Fashion News Desk – India


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