Born in 2019, Acabada ProActiveWear is the world's first and only CBD-infused activewear brand, committed to creating innovative, luxury apparel for the proactive woman. Conceptualised in New York and produced in Portugal, Acabada infuses luxury fabric with the highest quality organic CBD, to ensure that women will look, feel and perform at their best. Due to the close and intense cooperation between Acabada, Devan and the Portuguese production partner, goods were in store in less than five months starting from initial contact.
With over 30 years in the apparel industry, Acabada CEO and Co-Founder Seth Baum recognised the positive effects of CBD on pain and inflammation and the fact that top athletes embrace the active ingredient as a part of their training and recovery ritual. Baum assembled a team of experienced fashion designers, including co-founder and CCO Katrina Petrillo, and together they created a high fashion yet innovative product that is primed to disrupt the market. "While typical CBD products such as tinctures and edibles are growing exponentially in popularity, we began to envision a product that addressed health and wellness through a different lens. By physically infusing CBD into our garments, our product live at the intersection of fashion, fitness, and wellness," said Baum. "With Acabada ProActiveWear, recovery starts from the moment you get dressed by helping to fight soreness and promote healing before the first squat, lunge or crunch."
Each garment from Acabada ProActiveWear contains up to 25 grams of zero-THC, lab-certified, 99.9 per cent pure CBD, which will allow the benefits to last through 40 high-intensity wear and wash cycles. As customers approach 40 wears and washes, they can choose to sustainably recycle their CBD-infused garments through Acabada's upcycling programme, where the recycled, synthetic fabrics will be repurposed where needed as commercial materials.
Through a scientific process called microencapsulation, CBD molecules are strategically infused into luxe, high-performance fabrics by wrapping microscopic droplets of zero-THC, hemp-derived CBD with a protective coating. Using Devan's patented textile finishing treatment, the microcapsules bond to the fibres in the fabric. Strategically placed within the garments to align with muscle groups, the microcapsules gradually open over time as each layer meets with friction from the skin. When the individual capsules break open, the CBD is released and trans-dermally absorbed, where it interacts with the body's endocannabinoid system (ECS) to help regulate and reduce pain and inflammation caused by physical activities.
Devan has put together extensive research and testing documentation in order to accommodate questions from brands and retailers on this trendy subject. Devan is currently in close cooperation with multiple other brands and retailers to develop more CBD-infused products. Plenty are in pre-collection and some are already in pre-production stage. The items under development are related to more active- and recovery-wear and home textiles such as pillows, bed sheets and sleepwear. Fabric application is spreading to the traditional textile producing countries like Portugal, Turkey, China and India. Much more CBD-infused products will hit the retail market in the coming months, starting with New York Market Week this September.
Devan Chemicals is a worldwide developer of speciality chemicals for textiles, headquartered in Belgium and with offices in the UK, Portugal and the US. The company was founded in 1977 and has a strong focus on innovation, research & development and sustainability. Devan is a leading innovator in the fields of protection (flame retardants), performance (odour control & stain release), thermoregulation (PCM's and cooling technologies such as Moov&Cool), health & wellness (aromatherapy, R-Vital and allergen control) and fibres and yarns (functional masterbatch technologies). (PC)
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