Brazilian footwear retailer Melissa plans to expand in India in the next two years by adopting the omni-channel sales approach with more exclusive brand outlets in metros, and partnerships with select multi-brand outlets that have a similar positioning and the best e-commerce channels, according to managing director of Melissa India Ruchi Sally.
Melissa launched its first flagship store in New Delhi and an online store for Indian customers last year.Brazilian footwear retailer Melissa plans to expand in India in the next two years by adopting the omni-channel sales approach with more exclusive brand outlets in metros, and partnerships with select multi-brand outlets that have a similar positioning and the best e-commerce channels, according to managing director of Melissa India Ruchi Sally.#
The number of consumers who search for information and are in favour of certain causes is rapidly increasing, which presents a serious challenge for shoemakers, Sally told Fibre2Fashion in an interview.
For the full interview, please click here.
Fibre2Fashion News Desk (DS)
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