Founded in 2012, Wooplr is a content driven marketplace that allows users to upload their pictures in various outfits and engage with users by following them or liking their pictures.
"Ankit has seen the evolution of our social commerce platform and his joining the board at this point is, for us, definitely a big win for Wooplr. His vast experience of building India's biggest fashion marketplace at Flipkart made him the right person to have along on our journey, to change the way fashion discovery is done," said Arjun Zacharia, founder and CEO of Wooplr, said in a statement.
"Wooplr's focus on select top quality fashion brands is a step in the right direction. What excited me about Wooplr is the fact that they are building a fundamentally unique marketplace that combines the influencer-led format of shopping and the discovery of unique new brands. I see that brands are considerably changing their marketing strategies and influencers are becoming an important part of this new approach to reach out to a young and dynamic audience," said Nagori in a statement. (KD)
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