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German company Puma & LMC release nostalgic GV special sneaker

27 May '24
2 min read
PUMA and LMC release Nostalgic GV special sneaker
Pic: Puma

Insights

  • Puma reintroduces the iconic GV Special in collaboration with Seoul's Lost Management Cities, featuring a nostalgic blue and cream colourway enhanced with hand-finished raw edges and zig-zag stitching.
  • The design includes dual branding and a special tab, set for global release on May 25, 2024.
  • A comprehensive apparel line will accompany the launch later in the year.
Making its return from PUMA’s storied archive, the reissued 2024 GV Special receives a collaborative touch-up from Seoul-based Lost Management Cities.

Remixing the ‘80s tennis silhouette, Lost Management Cities renders the GV Special with a playful and nostalgic colorway, inspired by the Korean brand’s love for classic sportswear. Mixing blue and cream tones, LMC’s rendition comes with hand-finished detailing, such as raw fabric edges and zig-zag stitching on the upper. PUMA and LMC logos share placement on the tongue and heel, while a special Lost Management Cities tab is fastened to the PUMA Formstrip. Lastly, a gum sole offsets the light tones used across the upper.

Originally brought to life in the ‘80s under the title of PUMA California, the silhouette was originally defined by its universal indoor and outdoor adaptability and unmistakable inset midsole. Later on, the California was renamed the GV Special in honor of Argentinian Grand Slam winner Guillermo Vilas, who favored the shoe during his time as a domineering force on the court.

Later in the year, PUMA and Lost Management Cities will return with a full apparel collection.

The PUMA GV Special x Lost Management Cities is available at selected retailers worldwide.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)

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