Global Brands Group Holding Limited, one of the world's leading branded apparel, footwear, fashion accessories and lifestyle product companies, has announced the signing of a long-term licensing agreement through 2025 with the joint venture between Iconix Brand Group and Buffalo International for Buffalo David Bitton brand and with Buffalo International for i Jeans by Buffalo, both iconic denim brands with North American roots.
Under the agreement, Buffalo David Bitton and i Jeans by Buffalo will join Global Brands' extensive portfolio of fashion and lifestyle brands, with Global Brands to design, produce and distribute products across both brands' core categories, according to a press release by Global Brands.
Bruce Rockowitz, CEO and Vice Chairman of Global Brands Group Holding Limited, said, “With the addition of the Buffalo brands, we have taken another significant step to establish Global Brands as a leader in the denim category. We are focused on categories where we want to be a key player and achieve scale. Denim is one such category which we are excited about and where we see excellent potential for growth. We're seeing a revival of denim as a fashion essential and believe that it will continue to trend strongly.”
Founded in Montreal, Canada, the Buffalo brands have a 30-year heritage and are known for their long-standing tradition of trend right clothing and accessories of outstanding quality. The brands are leaders in their respective channels of distribution, offering multiple denim styles and a full fashion collection that spans a range of men's, women's and children's products including denim jeans, pants, shirts, sweaters, jackets, dresses and other apparel, as well as accessories, suits, bags, sleepwear and small leather goods. The products are distributed through multiple channels, including better department stores, as well as fine specialty stores throughout North America.
Gaby Bitton, Chairman, Buffalo International, said, “We are pleased to announce this long term strategic partnership with Global Brands that will both strengthen and solidify the Buffalo David Bitton and i Jeans brands around the world. The JV will continue its extensive marketing support that have helped make the brands leaders in the category.”
This is the second long-term licensing agreement signed by Global Brands in the denim space. The Buffalo Brands signing follows the signing of a similar agreement with the Joe's brand earlier this month. Together they are part of Global Brand's strategy to further build out its denim platform. (SH)
Fibre2Fashion News Desk – India