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Good American collaborating with Klarna

Dec '19
Pic: Klarna
Pic: Klarna
Good American, the inclusive fashion brand co-founded by Khloé Kardashian and Emma Grede, is collaborating with Klarna, a global disruptor of smooth online shopping and payments, as its new alternative payment method both online and in-store. Customers can now shop Good American's designs using Klarna's pay in four or pay later after 30 days.

As leaders in inclusivity, Good American exists to eliminate the stress that comes with looking for fashion that fits, empowering all women to celebrate their bodies with confidence. Klarna, known for its witty, interactive campaigns that spread the trend of inclusivity, similarly supports consumer self-empowerment and self-expression by encouraging consumers to take control of their purchases and tailor these to fit their daily lives.

Customers can now shop Good American's trend-forward designs in sizes 00-24 utilising Klarna's pay in four, with equal instalments paid bi-weekly, or pay later after 30 days - with no interest or fees.

"Shopping is such a personal experience, especially with a powerhouse brand like Good American that caters to all women with an inclusive range of products and sizes," said Sebastian Siemiatkowski, CEO of Klarna. "At Klarna customers are the centre of all we do, we strive to offer payment options that meet their evolving needs and above all to instil joy back into the shopping experience. Good American is the perfect partner to celebrate empowerment throughout the shopping experience."

To celebrate the launch, Klarna has partnered with Good American and IMG Models to expand Good American's fourth Open Casting campaign to five countries - the US, Canada, Germany, UK and Australia. “In search of a diverse cast reflective of who the Good American woman is, Open Casting offers anyone around the world the opportunity to be cast in the brand's #GoodSquad - a group of real women leading the charge to bring inclusivity to our industry,” the company says.

Fibre2Fashion News Desk (SV)

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