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Good On You aims to give consumers access to brand info

16
Oct '18
Courtesy: Good On You
Courtesy: Good On You
Australia based Good On You, an app that provides ratings of over 1,000 clothing and other brands, aims to give consumers access to information about any brand that they want to consider. It plans to list and rate the vast majority of clothing brands that consumers come across in malls, websites or ethical or sustainable boutiques or e-commerce stores.

“We make it possible for consumers to make better choices by identifying the key issues that consumers should look at in relation to labour rights, the environment and animals. We then compare the publicly available information for each brand with those criteria. We look at a wide range of sources, including certifications like Fair Trade and the Global Organic Textile Standard, independent sources like the Ethical Fashion Report and concrete specific information published by the brands themselves,” said Gordon Renouf, founder, Good On You, while speaking to Fibre2Fashion.

Of the 2,000 brands listed on the app, about 450 are rated as good or great overall. A very small number of larger global brands like Patagonia are rated good, the remainder are smaller brands with a strong ethical and sustainability mindset that have demonstrated that they 'walk the talk' on all or most of the sustainability and fair practices.

Around 60 per cent of the brands listed on Good On You are rated 'Not Good Enough' or 'We Avoid', our two lowest ratings. These brands have failed consumers as they generally provide no or very little information about how or where their products are made, he added.

“We essentially stand in the shoes of the consumer who knows what to look for and has the time required finding the information about each brand, said Renouf. (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India


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