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H&M to explore new circular business models

04
Dec '19
Pic: H&M
Pic: H&M
The Laboratory, an innovation hub within H&M Group, will continue to explore new circular business models and challenge the way of thinking within the company. By testing new circular business models and putting customer in the heart of what the company does, H&M hopes to accommodate new customer behavior and enable more sustainable choices.  

“For us, it’s essential to stay relevant and evolve with our customers. We also need to identify the key areas that will disrupt our industry in the future,” said H&M in a press release.

“Flexibility is essential because the changes within customer behaviors and our industry innovations are happening at breakneck speed,” said Laura Coppen, circular and sustainable business developer, The Laboratory.

Within 2019 The Laboratory have launched several circular initiatives and tests in collaboration with its brands, for example Weekday and COS like remanufacturing, renewal, re-commerce and reusable packaging.

Fibre2Fashion News Desk (PC)


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