“For us, it’s essential to stay relevant and evolve with our customers. We also need to identify the key areas that will disrupt our industry in the future,” said H&M in a press release.

“Flexibility is essential because the changes within customer behaviors and our industry innovations are happening at breakneck speed,” said Laura Coppen, circular and sustainable business developer, The Laboratory.

Within 2019 The Laboratory have launched several circular initiatives and tests in collaboration with its brands, for example Weekday and COS like remanufacturing, renewal, re-commerce and reusable packaging.

Fibre2Fashion News Desk (PC)