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Haggar uses Repreve fibre made of recycled water bottles

18
Oct '18
Courtesy: Haggar
Courtesy: Haggar
Haggar, a US based apparel brand established in 1926, has recycled over 130 million water bottles since it began using the Repreve fibre, which is partly made from recycled bottles. Unifi, which produces Repreve, recently recognised it for its commitment to prioritising environmental conservation with its inaugural Repreve Champions of Sustainability award.

“We first introduced Repreve into our collections with our E-CLO dress pant line, which has several styles of poly dress pants using recycled water bottles. We followed with our Life Khaki line, which has evolved into our sustainable chino. This year, we evolved E-CLO into our premium comfort dress pant - a better version of the original. We continue to add to our sustainability story every season with casual and dress products,” said Tony Anzovino, chief sourcing and merchandising officer, Haggar Clothing Co, while speaking to Fibre2Fashion.

Talking about the awareness regarding responsible clothing in America, he said, “Attention to responsible and sustainable clothing depends on the consumer and the demographic. Most Americans are aware of sustainability and responsible clothing, but possibly only millennials, Gen Y and Gen Z are actively pursuing responsibly sourced and produced clothing.”

“We have been able to integrate sustainable attributes into pants like the E-CLO and premium comfort dress pants that have an incredible fit and feel - even for shoppers who aren't seeking out responsible clothing; the environmental impact is a nice side benefit,” added Anzovino.

The company plans to build on its 92 years of history, continuing to create high quality products and exceeding its consumer's expectations. “We always work to keep our current customers happy and reach out to share our brand and clothing with new ones,” he concluded. (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India


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