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The company visits homes in key markets to understand what motivates and hinders play and how people across cultures think about play, Mia Olsson Tunér, country communication and design manager, IKEA, said.
The company also has conversations with futurologists, child psychologists, teachers, play experts and online communities to understand play so that inputs from all that research are incorporated into how IKEA builds its furniture combinations, toys and storage solutions for children, he said.
The company’s India stores will bring in bestsellers like the SLÄKT collection, furniture range designed for kids aged eight and upwards that can be changed as per needs, Indian media reported quoting a press release from the company. (DS)
Fibre2Fashion News Desk – India
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Letter to Editor
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