The company has been working closely with strategic partner Dayang Group, one of the largest suit manufacturers in the world, which has provided a wealth of new resources to enhance operations in China including a dedicated production line for the brand. Indochino has also entered into a new partnership with a leading shipping and logistics provider, which has further reduced delivery time.
In addition, the company is also planning to open as many as 18 showrooms in 2018, as it continues to profitably expand its experience-focused omni-channel approach and provide consumers with a superior, better fitting alternative to ready-to-wear clothing.
"Indochino's goal is to make great fitting, personalised clothing the de facto choice for men across North America and achieving a three-week delivery timeframe marks a major milestone in this bold endeavor," said Drew Green, CEO of Indochino. "This is the result of months of hard work from my team and our partners across the world and is just the beginning of our plans to reduce the delivery time as we continuously strive to find innovative new ways to provide our customers with a world-class experience, from start to finish."
At Indochino, customers are introduced to a completely new shopping experience, directing the way that they will shop in future. Customers take on the role of designer, selecting from millions of possible combinations of fabrics, personalisation and customisation options to create suits and shirts that are then made to their precise measurements and shipped directly to their door for a perfect fit, hassle free.
"It's been an outstanding year as we continued to expand into new markets and grow the business profitably," Green continued. "We've set up an on-demand retail model so we're able to operate with no inventory in our showrooms, leveraging a unique model that minimising costs and maximises savings for our customers. We're introducing consumers around the world to a newer, smarter way to shop where customisable apparel and affordable luxury are the rule and not the exception." (RR)
Fibre2Fashion News Desk – India