Home / Knowledge / News / Apparel/Garments / Indochino now made-to-measure suit of New York Yankees
Indochino now made-to-measure suit of New York Yankees
31
Mar '18
Indochino now made-to-measure suit of New York Yankees
Indochino, a leader in made-to-measure apparel, has announced that it is entering into a multi-year sponsorship as the official made-to-measure suit of the New York Yankees, offering tailored experiences to legions of major league baseball fans. Indochino is the first company in the retail sector to make perfect-fitting, personalised apparel on a big scale.

As partner of the New York Yankees, Indochino’s branding will appear in Yankee Stadium signage and there will be a series of prominent activations in the stadium and in Indochino showrooms as well as via Yankees digital and social channels. These include exclusive fittings for premium season ticket holders, a Yankees themed in-store event and a ‘Measuring Moments’ social media campaign.

The agreement will see Didi Gregorius, shortstop for the New York Yankees, suit up in Indochino and feature him in a number of activations. He will also be promoting the brand via his social channels.

Drew Green, CEO of Indochino said, “The Yankees are among the world’s most iconic sports teams and it is an honour to be joining forces with them to give fans access to a host of custom experiences tailored to America’s pastime. This is the beginning of a long term relationship between Indochino, the Yankees, and their fans that will see our mission to revolutionise how men shop for clothing reach millions of people in New York and millions more globally.”

Bryan Calka, New York Yankees vice president, partnerships said, “We are excited to have Indochino return as a partner on a multi-year deal. Indochino continues to be recognised as the industry leader when it comes to made-to-measure clothing and we are looking forward to seeing how their exclusive offers and unique content creation resonates with our fans.”

The two-year sponsorship is part of a strategic campaign by Indochino to increase its presence and accelerate growth in its largest market. The company is opening a New York flagship at 488 Madison Avenue in late spring. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Businesswire/PrimaLoft

Textiles | On 18th Nov 2018

PrimaLoft unveils PrimaLoft Bio Performance Fabric

PrimaLoft, a leader in advanced material technology, has unveiled...

Higher sales and earnings at Macy's in Q3FY18

Fashion | On 18th Nov 2018

Higher sales and earnings at Macy's in Q3FY18

Higher sales and earnings were recorded at Macy’s, one of the premier ...

Courtesy: Amazon

Apparel/Garments | On 18th Nov 2018

Amazon's new headquarters in New York City, Arlington

Amazon is setting up two new headquarters, one in New York City and...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search