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Indochino now made-to-measure suit of New York Yankees
31
Mar '18
Indochino now made-to-measure suit of New York Yankees
Indochino, a leader in made-to-measure apparel, has announced that it is entering into a multi-year sponsorship as the official made-to-measure suit of the New York Yankees, offering tailored experiences to legions of major league baseball fans. Indochino is the first company in the retail sector to make perfect-fitting, personalised apparel on a big scale.

As partner of the New York Yankees, Indochino’s branding will appear in Yankee Stadium signage and there will be a series of prominent activations in the stadium and in Indochino showrooms as well as via Yankees digital and social channels. These include exclusive fittings for premium season ticket holders, a Yankees themed in-store event and a ‘Measuring Moments’ social media campaign.

The agreement will see Didi Gregorius, shortstop for the New York Yankees, suit up in Indochino and feature him in a number of activations. He will also be promoting the brand via his social channels.

Drew Green, CEO of Indochino said, “The Yankees are among the world’s most iconic sports teams and it is an honour to be joining forces with them to give fans access to a host of custom experiences tailored to America’s pastime. This is the beginning of a long term relationship between Indochino, the Yankees, and their fans that will see our mission to revolutionise how men shop for clothing reach millions of people in New York and millions more globally.”

Bryan Calka, New York Yankees vice president, partnerships said, “We are excited to have Indochino return as a partner on a multi-year deal. Indochino continues to be recognised as the industry leader when it comes to made-to-measure clothing and we are looking forward to seeing how their exclusive offers and unique content creation resonates with our fans.”

The two-year sponsorship is part of a strategic campaign by Indochino to increase its presence and accelerate growth in its largest market. The company is opening a New York flagship at 488 Madison Avenue in late spring. (GK)

Fibre2Fashion News Desk – India


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