Rewind 2021 and prospects for 2022 Rewind 2021 and prospects for 2022
Home / Knowledge / News / Apparel/Garments / Indochino now made-to-measure suit of New York Yankees
Indochino now made-to-measure suit of New York Yankees
Mar '18
Indochino now made-to-measure suit of New York Yankees
Indochino, a leader in made-to-measure apparel, has announced that it is entering into a multi-year sponsorship as the official made-to-measure suit of the New York Yankees, offering tailored experiences to legions of major league baseball fans. Indochino is the first company in the retail sector to make perfect-fitting, personalised apparel on a big scale.

As partner of the New York Yankees, Indochino’s branding will appear in Yankee Stadium signage and there will be a series of prominent activations in the stadium and in Indochino showrooms as well as via Yankees digital and social channels. These include exclusive fittings for premium season ticket holders, a Yankees themed in-store event and a ‘Measuring Moments’ social media campaign.

The agreement will see Didi Gregorius, shortstop for the New York Yankees, suit up in Indochino and feature him in a number of activations. He will also be promoting the brand via his social channels.

Drew Green, CEO of Indochino said, “The Yankees are among the world’s most iconic sports teams and it is an honour to be joining forces with them to give fans access to a host of custom experiences tailored to America’s pastime. This is the beginning of a long term relationship between Indochino, the Yankees, and their fans that will see our mission to revolutionise how men shop for clothing reach millions of people in New York and millions more globally.”

Bryan Calka, New York Yankees vice president, partnerships said, “We are excited to have Indochino return as a partner on a multi-year deal. Indochino continues to be recognised as the industry leader when it comes to made-to-measure clothing and we are looking forward to seeing how their exclusive offers and unique content creation resonates with our fans.”

The two-year sponsorship is part of a strategic campaign by Indochino to increase its presence and accelerate growth in its largest market. The company is opening a New York flagship at 488 Madison Avenue in late spring. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 28th Jan 2022

Real US GDP rose at 6.9% annual rate in Q4 2021: BEA

Real US gross domestic product (GDP) increased at an annual rate of...

Pic: Shutterstock

Apparel/Garments | On 28th Jan 2022

Egypt’s garment exports rise by 41% to $2.49 bn in 2021 over 2020

The Egyptian apparel sector’s exports rose by 41 per cent in 2021 to...

Pic: Prasit Rodphan | Dreamstime.com

Textiles | On 28th Jan 2022

Cambodia-Vietnam trade volume touches $9.3 bn in 2021

Cambodia-Vietnam trade volume touched $9.3 billion last year—a rise...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Dr. Catherine Tubb,

Dr. Catherine Tubb

Created in 2018 to investigate the risk of market failure related to...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Richard Armitage,

Richard Armitage

Adaptive Control automates, controls and monitors machines, systems and...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Serkan Gogus, Mogul Nonwovens

Serkan Gogus
Mogul Nonwovens

Mogul is a global player ranked among the top 40 nonwoven producers in the ...

Frank Heislitz, Freudenberg Performance Materials

Frank Heislitz
Freudenberg Performance Materials

Freudenberg Performance Materials is a leading global manufacturer of...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Ester Kubisz, Label - Ester Kubisz

Ester Kubisz
Label - Ester Kubisz

Ester Kubisz, a London-based designer and founder of her eponymous label,...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


Benetton Group
Brandix Lanka Limited
Sateri (Jiujiang) Fiber Co.,Ltd
Truetzschler India Private Limited
Target Corporation (MN)
Hirdaramani International Export Private Limited
Gokaldas Exports Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Lisa S.P.A.
Gap International Sourcing Limited
Page Industries Limited (Bangalore)
John Varvatos
Lululemon Athletica Inc
Alix Partners
Tory Burch Hong Kong Ltd
PVH Corporation
Chico’ FAS
Reiter India Private Limited
Rayonese Textile Inc., Division de Culp Inc.
SHAHI Exports Pvt Ltd
The Top Form Brassiere Manufacturing Company Limited
Gloria Jeans
G-Star Raw C.V.
Lenzing Aktiengesellschaft
Tchibo GmbH
IDH – The Sustainable Trade Initiative
Eastman Chemical Company
Grasim Industries Limited
Boardriders Asia Sourcing Limited
Sainsbury's Argos Asia Limited
Guess Europe Sagl,
Gatsby Africa
Recron Polyester from Reliance Industries Limited
Green Fibre
Vardhman Textile Ltd
Bluestem Global Sourcing Limited
Landmark Group
Cat Tuong Real Estate Group Joint Stock Company
Hela Clothing Pvt Ltd
Helly Hansen Far East Ltd
Rosset ;& Cia Limited
Alison Hayes Romania
Midas Clothing Limited
The LYCRA Company Singapore  Pte. Ltd
MAS Active / MAS Kreeda / MAS Bodyline
Phong Phu international JSC (PPJ)
T.T. Limited
Huntsman (Singapore) Pte Ltd
Under Armour Global Sourcing Ltd
OVS Hong Kong Sourcing Ltd.
Sportmaster Ltd.
KAS Direct Sourcing
Arvind Limited
Etam Group Strategy Hong Kong Limited
Maceton Limited
International Textile Manufacturers Federation
C;&A Sourcing International Ltd
Esprit Europe Services GmbH
IKEA of Sweden AB
Aquarelle Clothing Limited
Amazon China
Chori Company Limited
Vianney Textil Hogar S.A. De C.V.
Varner AS Retail
NITI Aayog
Seasalt Limited
Sportswear Company Spa
Restoque S.A.
Tommy Hilfiger
Groz-Beckert East Asia LLP
Desigual - ABASIC, S.A.
Calvin Klein
LC Waikiki
Lacoste (Wanchai)

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search