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Invista's new technology prevents trouser socks falling
Apr '17
Leading integrated producer of chemical intermediates, polymers and fibres, Invista has come up with a new technology for trouser socks, Lycra made to fit you, which ensures that the garment designed using it delivers enough force to avoid slipping and falling to ankles. It also optimises compression to avoid digging into the leg, reducing red marks.
Lycra made to fit you technology for trouser socks is a new garment construction designed to deliver an improved balance between force and compression, resulting in a product that offers all-round comfort for all sizes, doesn't slip down and digs in less, Invista said in a release.  
A recent study had found that women were dissatisfied with the products currently in the market. The two main issues were red marks due to digging in cited by 47 per cent and garments slipping down cited by 24 per cent. The new Lycra made to fit you technology resolves these issues besides offering all-round comfort. 
The technology ensures that the garment delivers enough force to avoid slipping and the trouser sock falling to the ankles, while compression is optimised to avoid digging into the leg, dramatically reducing uncomfortable and unsightly red marks.
The concept garments were concept tested in a December 2016 study with 100 women from the US, Europe and China, all different foot and leg sizes. According to the study, 83 per cent rated the product either good, very good or excellent compared to conventional trousers socks. Ninety per cent of women experienced fewer marks and less digging-in, 85 per cent found the garment stayed in place and 90 per cent said that they preferred the Lycra made to fit you technology compared to products currently available in the market place. 
"We are delighted with the outcome of this new technology and the results from our wear test have exceeded all expectation," states Jenifer Strong, Invista's marketing segment manager for legwear. 
"Two out of three non-wearers from our study said that they would now start wearing trouser socks with Lycra made to fit you technology, highlighting its potential to grow the category and build consumer loyalty. This new technology truly delivers a new standard in comfort for women in the US as we are seeing more relaxed fashion at home and in the office," Strong adds. (SV)

Fibre2Fashion News Desk – India

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