Ivanka Trump's namesake apparel brand shuts down

30 Jul '18

2 min read

Courtesy: Ivanka Trump

Ivanka Trump, President Donald Trump’s daughter, recently announced shutting down her namesake fashion brand amid falling sales volume and her wish to focus on her role as a senior advisor in White House. Her line of moderately priced women’s apparel, shoes, handbags and other goods did well initially in 2016 as the presidential election took shape.

But after the elections, her brand was caught in a tug of war, with President Trump’s supporters purchasing the goods and opponents calling for a boycott.

A few retailers like Nordstrom Inc. also dropped Ivanka Trump’s merchandise due to flagging sales.

“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners,” US media reports quoted Ivanka Trump as saying in a statement.

As a privately held firm, Ivanka Trump’s brand does not disclose sales or other financial information.

According to Rakuten Intelligence, which analyzes e-commerce data, online sales of the Ivanka Trump brand sold at Amazon, Zappos.com, Macy’s and Macy’s Bloomingdale’s unit tumbled 55 per cent in the 12 months ending June compared with a year earlier. (DS)

Fibre2Fashion News Desk – India

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