The Aeropostale launch will be supported by digital and social media campaigns announcing the brand’s launch on YouTube, Facebook, Twitter and Instagram. A separate shop-in-shop promotion will highlight Aeropostale images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog.
"We are delighted to partner with Jabong, which has a proven track record of successfully launching some of the top global brands in India. We are confident that with the right mix of fashion, price and quality that Aeropostale offers, we will have a great connect with the young audience on Jabong, which is the perfect platform for us to reach a larger and more relevant audience. We look forward to a lasting partnership with Jabong," said Sumit Dhingra, chief operating officer, Aeropostale India.
"Aeropostale is American young fashion brand which connects with Generation Next who are curious, free-spirited dreamers, endlessly energetic, socially conscious and unique. Our excellent partnerships with great brands such as Aeropostale strengthen our portfolio of the best of international fashion from across the globe. We are aggressively ramping up both our fashion and sportswear portfolio and the past few weeks have seen Jabong bring some top Indian and international brands on board almost every day," Kalyan Kumar Gunasekaran, chief merchandising officer, Jabong said.
Jabong is aggressively expanding its product portfolio and is adding up as many as 35 brands in March. A few brands that have recently been added on Jabong include New Era Caps, WROGN, Forever 21, Mothercare, Roadster, Cover Story, AAY, Zivame, YWC and Mast and Harbor among others. (RR)
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