Home / Knowledge / News / Apparel/Garments / Jabong launches Aeropostale on its platform
Jabong launches Aeropostale on its platform
29
Mar '17
Jabong has added leading American high-street fashionwear brand, Aeropostale, to its product portfolio. More than 600 variants across various categories such as capris, dresses, jeans, joggers, jumpsuits, leggings, shorts, skirts, t-shirts, tops, jeggings, innerwear, casual shirts, polos and chinos for men and women will be available on Jabong.

The Aeropostale launch will be supported by digital and social media campaigns announcing the brand’s launch on YouTube, Facebook, Twitter and Instagram. A separate shop-in-shop promotion will highlight Aeropostale images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog.

"We are delighted to partner with Jabong, which has a proven track record of successfully launching some of the top global brands in India. We are confident that with the right mix of fashion, price and quality that Aeropostale offers, we will have a great connect with the young audience on Jabong, which is the perfect platform for us to reach a larger and more relevant audience. We look forward to a lasting partnership with Jabong," said Sumit Dhingra, chief operating officer, Aeropostale India.

"Aeropostale is American young fashion brand which connects with Generation Next who are curious, free-spirited dreamers, endlessly energetic, socially conscious and unique. Our excellent partnerships with great brands such as Aeropostale strengthen our portfolio of the best of international fashion from across the globe. We are aggressively ramping up both our fashion and sportswear portfolio and the past few weeks have seen Jabong bring some top Indian and international brands on board almost every day," Kalyan Kumar Gunasekaran, chief merchandising officer, Jabong said.

Jabong is aggressively expanding its product portfolio and is adding up as many as 35 brands in March. A few brands that have recently been added on Jabong include New Era Caps, WROGN, Forever 21, Mothercare, Roadster, Cover Story, AAY, Zivame, YWC and Mast and Harbor among others. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Nov 2020

3 Bangla RMG firms present energy efficiency action plans

Small energy efficiency working groups (SEEWGs) of three top tier...

Pic: Shutterstock

Textiles | On 28th Nov 2020

Pak PM asks ministries to help textile sector meet demand

Pakistani Prime Minister Imran Khan recently directed the commerce...

Pic: Shutterstock

Apparel/Garments | On 28th Nov 2020

Rwanda's garment-textile exports grow by 83% in 2 years

Rwanda's textile and garment sector grew 83 per cent in value between ...

Interviews View All

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Alon Moshe,

Alon Moshe

Israel-based Twine Solutions is a technology start-up that has developed a ...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search