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Japan may see higher share of B2C e-comm in retail sales

08 Dec '17

2 min read

The growth of business-to-consumer (B2C) e-commerce in Japan between 2017 and 2022 is expected to be driven by an increase in online spending per shopper and mobile shopping, along with factors like reduced delivery time, popularization of shopping activities on social networking platforms and expansion of product range, according to a report.

While the country’s total retail sales remained mostly flat over the past five years, B2C E-Commerce was expanding at a double-digit rate driven by attractive product pricing and the convenience of online shopping, according to the report by Hamburg-based secondary market research company yStats.com.

While the country’s total retail sales remained mostly flat over the past five years, B2C e-commerce kept expanding at a double-digit rate driven by attractive product pricing and the convenience of online shopping.

The future B2C e-commerce sales growth rate till 2021 is projected at moderate to high single digits, but online commerce is still projected to outpace overall retail.

About half of those who shop online in Japan said they spent less than 10 per cent of their expenditure on e-commerce sites and close to one-third of them expected their online spending to increase, a press release from yStats.com said citing the survey presented in the report.

Japan’s B2C e-commerce market is the second largest in Asia and the fourth largest in the world. Nearly half of all Internet users above 6 and around two-thirds of 20-39 year-olds buying goods and services online, according to the report.

The country, however, has been lagging behind in mobile-commerce. But this situation is likely to change, as smartphones are becoming almost as important as computers for accessing the Internet in Japan, the report added. (DS)

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