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Japanese brands making inroads into South Korea market
02
Mar '17
Japanese brands and retailers are making inroads into the South Korea market, primarily due to offering latest designs and quality products. Japanese apparel brand Uniqlo set foot in South Korea in 2005 and now clocks a turnover of over a trillion won. Another retailer Daiso operates 1,150 stores and also reported sales of 1.56 trillion won in 2016.

"We offer cost effective products and also have a quality control team to provide high quality products,” a South Korean news agency report quoted a Daiso official as saying. “Our design-focused products are also well received by consumers.”

Japanese diaper brands like Moony, Merries and GOO.N have also been well received by South Korean mothers, with supply not able to meet demand. (AR)

Fibre2Fashion News Desk – India


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