Japanese sports equipment maker ASICS launches Earth Day pack

The pack includes many popular products from across ASICS running, court, and Sportstyle ranges, including Gel-Nimbus 23, Glideride 2, Gel-Resolution 8 and Tarther Blast shoes, as well as a wide range of clothing. The socklining of the shoes are developed using a resource-saving technology called solution dyeing that reduces CO₂ emissions by around 45 per cent and cuts water use by around 33 per cent compared to conventional dyeing processes, said the company in a press release.

“We’re committed to playing our part in building a circular economy that helps reduce CO₂ emissions and keep global warming at less than 1.5?. It is said that only 1 per cent of the world’s textile waste is upcycled while over 70 per cent of apparel ends up in landfill or incinerators. By continuing to innovate the manufacturing process across all our product categories, we can help build a circular economy and mitigate the impact of climate change,” said Yasuhito Hirota, president and COO at ASICS.

Each piece in the new Earth Day Pack features a sunflower logo as well as an intricate seed graphic representing ASICS’ ongoing commitment to planting the seeds of a brighter future. The two arrows in the centre of the emblem denote the brand’s ambition to help build a circular economy. The Earth Day Pack’s launch follows the release of the Sunrise Reborn Pack earlier this year.

Fibre2Fashion News Desk (KD)