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Jerzees introduces all-new Snow Heather collection

Jul '19
Pic: Jerzees
Pic: Jerzees
Jerzees has introduced the all-new Snow Heather collection in French Terry and Jersey, an entirely new kind of apparel for the brand. The new collection provides garments with a distinct, lived-in look due to the unique slub, textured fabrication. The stylish, lightweight and functional collection complements the vintage trend in apparel and on-the-go style.

The Snow Heather French Terry is available in three styles including a French Terry raglan crew, raglan hood and a ladies’ raglan full-zip hood. The polyester-cotton blended fabrics provide a super soft hand and stylish versatility. The collection is available in 11 Snow Heather colours in sizes S–3XL, with colour and sizing options varying per style, said Jerzees in a press release.

The Snow Heather Jersey features distinctive, vintage tees with a super soft hand and classic fit. Available in companion Jersey tees along with a ladies’ racerback tank, the Snow Heather Jersey is something decorators can offer customers for all-day comfort and style. The polyester-cotton blended jersey fabric is available in 14 Snow Heather colours, sizes S–3XL, with colour and sizing options varying per style.

“This collection is unlike any other product we’ve launched,” said Jeff Traen, director of marketing at Fruit of the Loom Activewear and Jerzees. “The slubbed, vintage-inspired fabric adds visual interest to the garment that elevates Jerzees apparel offerings. Decorators are looking for apparel that matches their customers’ personalities and experiences, and we want to provide products that allow decorated apparel customers to be ready for any and every experience that life has to offer.”

“This product was born from the understanding that decorators and customers are looking for premium fabrics that are different from traditional fabric colour palettes and styles,” said Titi Lin, senior product designer at Fruit of the Loom. “The collection is meant to give decorators products that are truly unique staple items with seasonal longevity.”

“This collection is a gateway for the Jerzees brand to explore and compete in new spaces that we haven’t explored before,” added Lin. “Snow Heather is a combination of a classic fit, premium fabrics and the style-centred textured look of the slubbed fabric to create this one-of-a-kind collection.”

Jerzees is a Fruit of the Loom brand. (PC)

Fibre2Fashion News Desk – India

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July 2019

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