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Jo-Ann launches 'Buy Online, Pick Up in Store' service
Mar '17
Jo-Ann Fabric and Craft Stores, a specialty retailer of crafts and fabrics, based in the United States, has launched its 'Buy Online, Pick Up in Store' service, allowing customers to purchase select merchandise on the company's website, and conveniently pick it up at a store of their choice. The service is available at all the locations of Jo-Ann.

"We continue to look for ways to improve our customer experience, both online and in store," said Chris DiTullio, senior vice president, marketing and omni-channel. "We are happy to offer this service exclusively within the fabric and craft industry; providing our customers with more options to shop when and how they choose, thus helping them save valuable time."

It is a three-step service where the customers can add those items to their cart that are marked 'free store pick up'. In the second step, customers can access an extended range of products beyond what stores carry for home delivery apart from the Jo-Ann store assortment. Lastly, order can also be placed online via smartphone, tablet or desktop computer. It is essential to select the pick up location. The order will be ready after the customer receives a second mail.

‘Buy Online, Pick Up in Store’ is a hassle-free way for customers to get exactly what they need — fast. It also gives customers the choice to have their orders delivered to their homes. (RR)

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