Joy of Life has launched the range of under garments, night wears, yoga wears for men and women, kids under wears and new born sets. Joy Of Life aims to integrate “Ayurvastra” (Health Garment), the ancient science of clothing, using modern Nano-Bio Technology applications to dye and process garments using medicinally rich USFDA approved (Safe List) herbs and other bio-materials for anti-microbial, invigorating & moisture regulating and other value-added properties.
Designed aesthetically, each and every garment Joy of Life is infused with the natural goodness of neem, tulsi, and apple cider vinegar (malic acid). These garments are ultimate Luxury Undergarments that are soothing, comfortable, and hygienic with a healing touch for most sensitive parts of the human body. Joy of Life uses Green Technology, avoids using any hazardous, harmful synthetic dyes or ingredients, thus making the products truly sustainable.
Rajiv Rai Sachdev, MD, Joy of Life said, “Our range of garments stand for sophisticated fashion coupled with wellness that happens to be comfortable enough to wear 24 hours a day and most of all, friendly to the world around us. Joy Of Life, as a brand, supports the global trend for all things green and ethical. The factory has dedicated ETP (Effluent Treatment Plant) and STP (Sewerage Treatment Plant) of its own as per the CPCB norms that purifies water and removes any toxic materials or chemicals emitted from the industry, to protect the environment.”
“We are thankful to the Government of Himachal Pradesh which cleared this project under their single window clearance policy and for their support and believing in our vision of creating a healthy and sustainable fashion choice for the consumers, the planet and the people involved in the production chain,” he added. (GK)
Fibre2Fashion News Desk – India
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