Home / Knowledge / News / Apparel/Garments / Joy of Life opens organic garment unit in Himachal Pradesh
Joy of Life opens organic garment unit in Himachal Pradesh
Oct '16
Joy of Life
Joy of Life's new production unit in Himachal Pradesh
Joy of Life, developers of organic herbal garments with skin fortifying and wellness properties, by Advantage Organic Natural Technologies Limited (AONTL), India's first organic garments brand, has opened state of art production unit for organic garments made of non toxic chemicals with organic herbal and wellness technology, in Himachal Pradesh.

It is a first of its kind factory in Himachal Pradesh, with ETP (Effluent Treatment Plant) that purifies water and removes any toxic materials or chemicals emitted from the industry, to protect the environment.

Joy of Life has launched the range of under garments, night wears, yoga wears for men and women, kids under wears and new born sets. Joy Of Life aims to integrate “Ayurvastra” (Health Garment), the ancient science of clothing, using modern Nano-Bio Technology applications to dye and process garments using medicinally rich USFDA approved (Safe List) herbs and other bio-materials for anti-microbial, invigorating & moisture regulating and other value-added properties.

Designed aesthetically, each and every garment Joy of Life is infused with the natural goodness of neem, tulsi, and apple cider vinegar (malic acid). These garments are ultimate Luxury Undergarments that are soothing, comfortable, and hygienic with a healing touch for most sensitive parts of the human body. Joy of Life uses Green Technology, avoids using any hazardous, harmful synthetic dyes or ingredients, thus making the products truly sustainable.

Rajiv Rai Sachdev, MD, Joy of Life said, “Our range of garments stand for sophisticated fashion coupled with wellness that happens to be comfortable enough to wear 24 hours a day and most of all, friendly to the world around us. Joy Of Life, as a brand, supports the global trend for all things green and ethical. The factory has dedicated ETP (Effluent Treatment Plant) and STP (Sewerage Treatment Plant) of its own as per the CPCB norms that purifies water and removes any toxic materials or chemicals emitted from the industry, to protect the environment.”

“We are thankful to the Government of Himachal Pradesh which cleared this project under their single window clearance policy and for their support and believing in our vision of creating a healthy and sustainable fashion choice for the consumers, the planet and the people involved in the production chain,” he added. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

US President-elect Joe Biden. Pic: Stratos Brilakis / Shutterstock.com

Textiles | On 27th Nov 2020

Not much change in trade policies anticipated under Biden

US President-elect Joe Biden seems more assuring to the European...

Pic: Shutterstock

Apparel/Garments | On 27th Nov 2020

Bangla RMG units to get loans for COVID safety measures

Bangladeshi garment units will get low-cost funds up to Tk 30 crore...

Pic: Shutterstock

Retail | On 27th Nov 2020

Macy’s Q3 FY20 digital sales grow 27%

Macy’s, a US-based premier omni-channel fashion retailer, reported...

Interviews View All

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Textile Industry, Head honchos

Textile Industry
Head honchos

There's lot more potential in women than what we are witnessing today

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Priyanka Gandhi,

Priyanka Gandhi

Established in 2016, Surat-based Shree Ganesh Yarns is a manufacturer of...

Himanshu Fogla,

Himanshu Fogla

Jumac, pioneers in spinning can manufacturing in India, was founded in...

Boban Charly,

Boban Charly

Bierrebi designs and manufactures automatic machines that cut fabric into...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search