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Kappahl to make more sustainable denim this autumn

26
Aug '19
Pic: KappAhl
Pic: KappAhl
Kappahl is set to produce sustainable denim collections this autumn. With the launch of autumn collections, the fashion chain achieved the key milestone of manufacturing 100 per cent of its denim range in more sustainable fabrics and using more sustainable production processes. The company, based in Sweden, is a leading fashion chain in the Nordic region.

As of this autumn, all of Kappahl’s denim clothes will be made of more sustainable fabrics using production processes that require significantly less water, energy, and chemicals. Kappahl will then have achieved the key milestone of producing all of its denim fashions in more sustainable fabrics and using more sustainable manufacturing processes by 2020, according to a press release by the company.

Ensuring that all the cotton Kappahl uses is more sustainably sourced is another milestone the company has set for 2020. This issue is high priority for the fashion chain since cotton is one of the most important raw materials. Cotton is popular and in great demand. However, its production is highly consumptive of water, fertilisers and pesticides, and intensive farming depletes the soil and poses health risks to the growers. It is essential to switch to organic farming or other more sustainable practices in order to tackle these issues.

More sustainable denim is part of Kappahl’s long-term responsible fashion strategy, which is based on having a completely sustainable product range. The products are manufactured using more sustainable materials and production processes. This combination will lead to massive savings of water, energy, and chemicals.

The cotton used in Kappahl’s denim today is more sustainable – more sustainably grown in line with the BCI’s principles or organically grown. Moreover, half the water, 30 per cent less energy and far fewer chemicals are used in the washing processes compared with conventional denim.

Kappahl works closely with its suppliers at the factories that produce more sustainable denim to minimise the use of water, chemicals, and energy during the washing and finishing stages. The fashion chain uses the Environmental Impact Measuring (EIM) tool, based on a new technology developed by Jeanologia, to achieve and measure improvements. (GK)

Fibre2Fashion News Desk – India


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