Home / Knowledge / News / Apparel/Garments / KKCL to open 75 medium sized stores in next few years

KKCL to open 75 medium sized stores in next few years

11
Jun '19
Kewalchand Jain, CMD, KKCL; Pic: KKCL
Kewalchand Jain, CMD, KKCL; Pic: KKCL
Kewal Kiran Clothing Ltd (KKCL), makers of Killer Jeans and brands like LawmanPg3, Easies and Integriti, is going to open medium sized stores in range of 2,000—4,000 sqft, to showcase its menswear brands and newly launched womenswear brand Desi Belle. KKCL wants to reach store count of 500 in next 5 years out of which 75 stores would be medium sized stores.

After launching its recently acquired womenswear brand Desi Belle, the company is looking to emerge as a one-shop destination for the fashion needs of both men and women. This necessitates medium size store formats for better display and pleasant experience for shoppers as in smaller towns and cities the shopping culture varies as compared to urban shoppers and their shopping behaviour.

“Our strategy to expand medium size formats in the range of 2,000 sqft to 4,000 sqft, would give us good traction in our sales. As our strategy was always long term and have been working with our franchise owners for more than three decades, we are confident that this will pay off well to increase our revenues in the next couple of years,” said Bhavin Sheth, CFO, KKCL.“Our focus on further penetrating in existing strong markets like east, south and western and expanding aggressively in central and northern parts of the country will fuel our growth during the current year.”

KKCL has presence in 25 states and 209 cities across India. Currently it has 336 retail stores spread across India. KKCL’s brands are also retailed through leading modern retail stores like Shoppers Stop, Lifestyle and also has good online presence through e-commerce platforms. Denims, shirts, trousers, t- shirts, shorts, chinos, jackets, and accessories are the product categories offered by the company. The company has also expanded its accessories division in a big way by introducing shoes, eyewear, watches, wallets, belts and deodorants. (PC)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Jun 2019

World cotton production to rise 5% in 2019-20: USDA

Global cotton production in 2019-20 is forecast to rise 5 per cent...

Pic: Shutterstock

Textiles | On 27th Jun 2019

China to allow overseas traders for cotton futures

China's Zhengzhou Commodity Exchange plans to allow qualified...

Pic: Rivatex

Textiles | On 27th Jun 2019

New Rivatex production line to open soon in Kenya

The turnaround of Eldoret-based textile manufacturer Rivatex East...

Interviews View All

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Rashi Menda, Zapyle

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search