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Kontoor Brands announces Forest Derived Materials policy

26
Sep '19
Pic: Kontoor Brands
Pic: Kontoor Brands
Kontoor Brands, a global lifestyle apparel company, with a portfolio led by two of the world’s most iconic consumer brands, Wrangler and Lee, has released its first Forest Derived Materials (FDM) policy designed to minimise impacts on the world's endangered forests. The policy sets formal standards for purchasing and use of sustainable forest materials.
 
The FDM policy strengthens Kontoor’s commitment to responsibly sourcing materials throughout its global operations and supply chain, a company statement said.
 
“Taking action to help preserve the world’s endangered forests is a must. Doing so aligns Kontoor’s environmental actions with our pledge to consistently do the right thing, including standing for the planet we share,” said Scott Baxter, president and CEO, Kontoor Brands. “Our FDM policy requires us to promote and advance sustainable forest-based products, and we are also placing a priority on alternative fibre sources. This is table stakes for any good business around the world and is the beginning of our journey to advance efforts for this important cause. We encourage others to join us, and we look forward to partnering with the many respected organisations and stakeholders who have already begun this essential journey.”
 
Kontoor’s forestry policy covers the sustainable and responsible use of forest products, to avoid the issues associated with deforestation and forest degradation including the loss of ancient and endangered forests, loss of biodiversity and habitat, use of forced labour in making forestry products and loss of indigenous peoples and local community rights.
 
The policy prioritises the use of products derived from raw materials with minimal impact on forests and forest habitats, including an emphasis on certified-sustainable sources, such as Forest Stewardship Council (FSC)-certified materials. 
 
"To ensure continued progress, Kontoor is committed to reducing virgin material use and increasing the use of materials with recycled content, while also seeking innovative material solutions including alternative fibre sources such as agricultural residues," the statement added.
 
"Kontoor is helping drive forward the retail industry’s commitment to large scale forest conservation and climate solutions,” said Nicole Rycroft, founder and executive director, Canopy. “Two of the world’s most iconic brands are now part of this global movement to transform their supply chains to ensure the protection of the world’s forest and the people and animals that call them home.” (RKS)
 

Fibre2Fashion News Desk – India


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