>>
Home / Knowledge / News / Apparel/Garments / L Catterton Asia combines Maaji with Seafolly
L Catterton Asia combines Maaji with Seafolly
05
Apr '17
L Catterton Asia, the Asian arm of the world's largest consumer-focused private equity firm L Catterton, which was formed in 2016 through the partnership of Catterton, LVMH and Groupe Arnault, has announced the creation of the leading global swimwear and beach lifestyle platform by combining Australian swimwear brand Seafolly with Colombian brand Maaji.

L Catterton Asia will be the controlling shareholder of the combined business, with the founders of both businesses continuing as minority shareholders. This industry-defining move is the first step in the aggregation of the fragmented swimwear/beach wear industry, made possible in large part by leveraging the global footprint of the L Catterton platform.

In December 2014, L Catterton Asia acquired a controlling interest in Seafolly. Following the investment, the company has continued to grow both domestically and internationally. It is now sold in 41 countries, through leading retailers and major online sites, in 32 Seafolly stores (22 in Australia, 6 in the U.S. and 4 in Singapore) and through its own Direct to Consumer e-commerce.

The Colombian beachwear leader Maaji, with presence in more than 54 countries, has 12 stand-alone stores across the Americas, as well as numerous partners such as Nordstrom, Revolve, Amazon, Zappos, Neiman Marcus, Anthropologie and Bloomingdales.

"With this unparalleled combination of Seafolly and Maaji, we look to grow our portfolio and create the largest independent house of beach lifestyle brands. The two brands are market leaders from two large, but distinct beach destinations – Australia and Latin America, with each possessing a very unique style and positioning," said Ravi Thakran, chairman and managing partner of L Catterton Asia.

"When we invested in Seafolly, we had at that stage, envisioned a roll-up strategy to aggregate a portfolio of high quality beachwear brands in a market segment that is large, growing, but highly fragmented. Maaji was the type of unique brand than we wanted to bring on board. This combination will drive many synergies, including geographic expansion, retail rollout and product sourcing," added Thakran.

With L Catterton Asia's investment, extensive network, deep global consumer understanding and leadership in brand building, Seafolly and Maaji plan to expand their markets and grow existing and new swimwear and beach lifestyle product categories such as active-wear, resort-wear and accessories. The goal is to preserve each brand's DNA and heritage, while enabling the brands to enhance their global growth.

"Seafolly is currently a leader in swimwear and beach lifestyle, offering innovative designs and unparalleled fit. Coupled with Maaji and bringing together our target markets and value propositions, this merger will create a unique and powerful offering on the global landscape. With the backing of L Catterton Asia, we will gain access to their ability to source supplies, improve product distribution and enhance retail channels," said Anthony Halas, founder of Seafolly.

"This partnership is a critical step towards achieving our vision of positioning ourselves as a global beach lifestyle leader while continuously meeting the high-quality demand of our #RealMermaids. Seafolly and Maaji rank among the most creative, unique and innovative beach lifestyle brands in the market; we believe joining forces with them through our new admired partner L Catterton Asia, will enable us to deliver game-changing products and experiences to our consumers," said Miguel Piedrahita, Maaji's CEO. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 27th May 2022

Material supply shortage hits Vietnam’s textile exports

Vietnamese textile firms are concerned over tight material supply...

Pic: WTO

Textiles | On 27th May 2022

WTO goods trade barometer flat due to Ukraine war, COVID-19

The Russia-Ukraine war and recent pandemic-related lockdowns in China ...

Pic: Shutterstock

Textiles | On 27th May 2022

Global crises lead to deterioration in labour market recovery: ILO

Multiple global crises are resulting in a marked deterioration in the ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Liivika Lapp,

Liivika Lapp

Baltika Group, founded in 1928, is the leading fashion brand house in the...

Kavindra Mishra,

Kavindra Mishra

In the year 2015, AND Designs India Limited re-branded itself as House of...

J Vargas,

J Vargas

With a vision to be the world's top tier textile manufacturer, Badjatex...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Najla  & Cynthia Burt, Label - Dur Doux

Najla & Cynthia Burt
Label - Dur Doux

Renowned Washington DC based mother-daughter designer duo Najla and...

Raghavendra Rathore, Label Raghavendra Rathore Jodhpur

Raghavendra Rathore
Label Raghavendra Rathore Jodhpur

Being one of the first designers to use the "Brand India" positioning for...

Alvaro Mars, Label -  Alvaro Mars

Alvaro Mars
Label - Alvaro Mars

Alvaro Mars is designer of his eponymous and a non-binary brand that plays ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Pt. Peraga Nusantara Jaya Sakti
LC Waikiki
Sainsbury's Argos Asia Limited
Phong Phu international JSC (PPJ)
Tommy Hilfiger
Performance Days
Color Service s.r.l.
Vianney Textil Hogar S.A. De C.V.
Esprit Europe Services GmbH
Lenzing Aktiengesellschaft - India
Walmart
Datatex Consulting Srl
Mesdan SPA
Savio Macchine Tessili S.P.A.
Jindal Worldwide Limited
Copenhagen Fashion Summit
Recron Polyester from Reliance Industries Limited
Lacoste (Wanchai)
DuPont de Nemours, Inc.,
Palexpo SA
Vardhman Textile Ltd
Tory Burch Hong Kong Ltd
Indofil Industries Limited - Specialty & Performance Chemicals Division
Lisa S.P.A.
IFF Media Ag - International Media Services
Huntsman (Singapore) Pte Ltd
SHAHI Exports Pvt Ltd
Flainox S.r.l.
BTC Textiles LLC
CSGIA(China Screen Printing & Graphic Imaging Association)
Cat Tuong Real Estate Group Joint Stock Company
OVS Hong Kong Sourcing Ltd.
Eastman Chemical Company
Varner AS Retail
Puma
Desigual - ABASIC, S.A.
Hela Clothing Pvt Ltd
FULGAR SpA
Groz-Beckert KG
JES MEDIA, INC
Itema Weaving (India) Private Limited
X-Rite Asia Pacific Limited (HK)
IIGM Private Limited
TÜYAP IHTISAS FUARLARI A.S.
Bluesign Technologies Ag
EPCH
Green Fibre
International Textile Manufacturers Federation
Page Industries Limited (Bangalore)
Shima Seiki Mfg. Ltd.
Kornit Digital Asia Pacific Ltd
Hirdaramani International Export Private Limited
Sportswear Company Spa
Inter Expo Center Ltd.
VNU Exhibitions Asia
Under Armour Global Sourcing Ltd
GIOVANNI BOZZETTO S.p.A.
Alix Partners
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Eurofins BLC Leather Technology Centre Ltd
BIMBA ;& LOLA SL
MAS Active / MAS Kreeda / MAS Bodyline
Zünd Systemtechnik AG
GERBER TECHNOLOGY LTD.
C;&A Sourcing International Ltd
Maceton Limited
BRINKMANN GMBH
Loris Bellini S.r.l.
Gap International Sourcing Limited
K AND D ITMACH EXPOSITIONS LLP
Italian Trade Commission
Target Corporation (MN)
Meera Dyestuff Industries
Haelixa AG
Tuyap Tum Fuarcilik Yapim A.S.
APLF Limited
EMBEE CORPORATION
Marzoli Machines Textile s.r.l.
The Top Form Brassiere Manufacturing Company Limited
NV Michel Van de Wiele
PVH Corporation
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
China World International Exhibition Company Limited
Infor (Hong Kong) Limited
Comasia Limited
Coats Digital Limited
KIABI
Restoque S.A.
ITMA Services Pte Ltd
Arvind Limited
Lenzing Aktiengesellschaft
Nihalani Events Management
Lifestyle
The LYCRA Company Singapore  Pte. Ltd
KAS Direct Sourcing
Bluestem Global Sourcing Limited
Centric Software
Thermore (Far East) Ltd.
SYNERGIES HONG KONG LIMITED
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Groz-Beckert East Asia LLP
Mayer & Cie. GmbH & Co. KG
T.T. Limited
Chori Company Limited
Datacolor AG Europe
Xtema - Thomas Lebherz Textilmaschinen
TESCO INTERNATIONAL SOURCING LIMITED
Abit
IKEA of Sweden AB
Rayonese Textile Inc., Division de Culp Inc.
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Istanbul Fuarcilik A.S.
Jiangsu Yingyang Nonwoven Machinery Company Limited
Gatsby Africa
DyStar India Pvt. Ltd
Midas Clothing Limited
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
J ;& P Coats
Grasim Industries Limited
Decathlon
Weitmann & Konrad GmbH & Co. KG
Colours India Inc
Zydex Industries
Sateri (Jiujiang) Fiber Co.,Ltd
Tradewind International Servicing
BTSR International S.P.A.
Brückner Trockentechnik GmbH & Co. KG
H. Stoll AG & Company KG
Seasalt Limited
Permoda(Koaj/Armi/Pronto/Bkul)
The LYCRA Company Singapore  Pte. Ltd
BIANCA
John Varvatos
Nandan Denim Limited
Equinox Impex India
COTTON COUNCIL INTERNATIONAL
Applied DNA Sciences Inc
Recron Polyester from Reliance Industries Limited
Rieter India Private Limited
Babyshop
USTER
Indo Tex
Tchibo GmbH
Dow Silicones Corporation
Helly Hansen Far East Ltd
Aleph Srl
UBM China (Shanghai)
Amazon China
Karl Mayer Textilmaschinenfabrik GmbH
Asos
Alison Hayes Romania
CGS Inc.
TESTEX AG, Swiss Textile Testing Institute
IDH – The Sustainable Trade Initiative
Gloria Jeans
Lottmann Communications
Calvin Klein
Gokaldas Exports Limited
Taiwan Textile Federation (TTF)
Messe Frankfurt Exhibition GmbH
G.A.S. unternehmenskommunikation gmbh
G-Star Raw C.V.
Messe Duesseldorf
Aramark Uniform ;& Career Apparel, LLC
Chico’ FAS
International Sourcing Expo Australia
THE BOMBAY DYEING ;& MFG.CO. LTD
GHCL LIMITED
Thai Acrylic Fibre Company Limited
Thai Trade Center
Lectra Technologies India Pvt Ltd.
Shanghai  Aige Exhibition Service Co., Ltd
Newtech Textile Technology Development (Shanghai) Company Limited
Truetzschler India Private Limited
Stahl Holdings B.V.,
Woolmark Services India Pvt. Ltd.
Lululemon Athletica Inc
H;&M Hennes ;& Mauritz (Far East) Ltd
Officina Meccanica Dora Enrico Srl
Reiter India Private Limited
N9 World Technologies Private Limited
EUROVET ASIA LTD
Benetton Group
Sportmaster Ltd.
Brandix Lanka Limited
FESPA (Reigate)
Kern – Liebers Textile
Etam Group Strategy Hong Kong Limited
Rosset ;& Cia Limited
Splash
ZAITEX spa
Boardriders Asia Sourcing Limited
Landmark Group
TEXVALLEY MARKET LIMITED
Aquarelle Clothing Limited
NITI Aayog
Guess Europe Sagl,
Saurer Textile Solutions Pvt. Ltd.

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search