Through this acquisition, Marquee Brands will diversify its Women’s Fashion division and add scale to its directly managed e-commerce platform. Marquee Brands currently operates across Women’s Fashion, Men’s Fashion, Active & Outdoor and Home & Food divisions.
With a heritage dating back to 1982, Motherhood Maternity and A Pea In The Pod are the pre-eminent brands in maternity and nursing apparel, accessories and equipment, and a trusted resource for generations of women during a pivotal moment in their lives. The portfolio of brands commands the largest share of the US maternity market and is recognised as the leader in maternity fashion and product innovation.
“Motherhood Maternity and A Pea In The Pod have been embraced by women for decades because of their commitment to innovation and focus on customer needs. We will continue to build on the brands’ legacy in a business model focused on e-commerce, select wholesale partnerships and strategic marketing relationships,” said David Zolot, principal of Neuberger Berman. “This transaction is representative of Marquee’s ability to acquire market-leading brands that have become challenged in the current retail environment and evolve their business model to create value for our investors.”
Marquee Brands is evaluating all aspects of the current business, including its network of retail stores, but intends to transform the business model to better compete in the digital age, focused on building an engaged online community of new and expecting mothers and developing rich content to support their journeys. Marquee Brands is working with a consortium of best-in-class partners to deliver technical and fashion-forward maternity apparel collections to consumers. Marquee Brands also intends to embrace existing and new strategic marketing partnerships with prominent third parties who offer a complementary product or service to its customers and help them navigate the next stage of motherhood, the company said in a press release.
“At Marquee Brands, we have established a successful formula of targeting brands with a devoted customer base and a true need to exist. There are few brands that better fit our model than the Destination Maternity portfolio. Its young, affluent and highly educated consumer is the most sought-after market segment and we plan to apply our playbook to further elevate her experience,” said Michael DeVirgilio, president of Marquee Brands.
“She is shopping from the comfort of her home and relying on these brands to deliver a consistent product that meets her unique needs. The portfolio’s online direct-to-consumer business accounts for a significant portion of the current sales volume and boasts industry-leading engagement and conversion metrics. This is an incredible digital platform that will benefit from Marquee’s focused investment and dynamic e-commerce, social media and creative services infrastructure. We look forward to working closely with Destination Maternity’s talented team to execute on our collective vision,” De Virgilio added.
The sale is subject to final approval by the United States Bankruptcy Court for the district of Delaware at a hearing scheduled on December 12, 2019, and the customary closing conditions set forth in the purchase agreement. The transaction is expected to close by December 20, 2019.
Fibre2Fashion News Desk (RKS)
Textiles | On 21st May 2022
China-South Korea bilateral trade has exceeded $360 billion,...
Apparel/Garments | On 21st May 2022
India's readymade garment (RMG) exports have registered a growth of...
Textiles | On 20th May 2022
After US treasury secretary Janet Yellen called for tariffs cuts on...
Gaurav Davda Jindal Worldwide Ltd
Indian MMF sector to become globally competitive
Textile Industry Head honchos
Liquidity is a primary issue in Indian context
Led by MMF, Indian apparel exports likely to double in next 3 years
Melissa McDermott
<span style="font-size: 12px;">Blue Bite was created to deliver the best...
Juan Pares Boj
Textil Santanderina is a cutting-edge textile company located in...
Mohd. Showkot Ali
Bangladesh-based Maksons Group owns and operates multiple corporations and ...
Johann-Philipp Dilo Dilo Group
German company Dilo Group is one of the leading equipment suppliers of...
Shujaul Rehman Garware Technical Fibres
Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...
Natacha Defeche Edana
Since 1971, EDANA, the International association serving the nonwovens and ...
Ritu Kumar Label - Ritu Kumar
<b>Ritu Kumar</b> is the most respected designerwear brand in India...
Anjali Bhaskar Samatvam
Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...
Barbara Biosah Label - Dumebi
Label DUMEBI is a luxury womenswear brand specialising in unconventional...
Press Release
Letter to Editor
RSS Feed
Search Companies
editorial@fibre2fashion.com
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
By submitting you confirm you have read our Terms & Conditions and Privacy Policy.