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MM Lafleur incorporates Polygiene in womenswear

29
Apr '19
Pic: Polygiene
Pic: Polygiene
MM Lafleur, the New York-based company that offers products made from high-quality, easy-care materials, is partnering with Polygiene, the world’s leading provider of odour control technology, to incorporate Polygiene Stays Fresh technology in professional womenswear. MM Lafleur provides clothing for busy professional women in a new and innovative way.
 
MM Lafleur has incorporated Polygiene Stays Fresh technology in a number of pieces in its spring collection. The company offers personalised, styling services at showrooms and pop-ups across the US, and online styling via its Bento Box programme.
 
The innovative North American company started in 2013 and offers products that are made from machine-washable and wrinkle-resistant fabrics. By incorporating Polygiene technology, the number of washes can even be reduced, which in turn makes the garment last longer, thus reducing the environmental impact.
 
“At MM Lafleur, our mission is to make life easier for professional women by providing them with polished-but-practical workwear options. By partnering with Polygiene and incorporating their anti-odour finish, we are essentially giving working women the benefits of activewear—they can hustle on their commutes and sit through long meetings without having to worry about smelly garments. The fact that the treatment process is sustainable and environmentally friendly is also incredibly important to us,” said Audrey O'Brien, director of Fabric R&D at MM Lafleur.
 
“It’s great to get this brand onboard and I am impressed by their business model that takes women’s fashion wear to the next level. Being in their target group, I really appreciate their set-up. It is a very important step for us into the fashion and lifestyle market in the US. A segment that represents a big potential for Polygiene,” said Polygiene CEO Ulrika Björk. (RKS)

Fibre2Fashion News Desk – India


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