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MySize unveils measuring solution for online cloth market
Dec '17
Courtesy: My Size
Courtesy: My Size
MySize, Inc., a maker of proprietary, smartphone measurement applications, is set to unveil a new measurement solution technology that will revolutionise the way consumers shop for clothing online. The new technology is currently in the testing phase at some Israel-based academic institutions, and to date, has shown promising results under lab conditions.

MySize’s innovative technology has been designed to allow consumers to measure themselves using their smartphone and then be matched with an online apparel item in their size. The technology is expected to have the potential to significantly reduce the margin of error for customers purchasing the wrong size apparel online.

MySize’s R&D engineers have developed a system that pulls data from anthropometric databases, which is then combined with studies on body measurements of diverse populations groups. MySize’s proprietary methodology combines this data with the measurements obtained from an individual via the smartphone app to estimate the circumference of different body parts that determine the size of garments.

In order to help consumers determine the key body measurements needed for fitting apparel purchased online, MySize invented a simpler and more accessible three step process which include performing convenient body measurements using a smartphone, predicting the body circumferences required by the retailer size-chart using MySize’s new proprietary algorithms, and recommend to the user their appropriate garment size according to the retailer’s size chart. Recording accurate and detailed body measurements via traditional methods is generally difficult. The main traditional methods involve advanced 3D scanners, or manually using multiple tape measures and calipers. In both cases, they can be expensive, require expertise to operate, and are not available to consumers. MySize is the only company that is able to do that based on recently awarded patented technology that uses actual body measurement.

MySize CEO, Ronen Luzon said, “MySize has developed an innovative solution that will enable consumers to shop for better-fitting apparel online, across multiple vendors, and get their correct size, based on their individual smartphone-based body measurements. The US ecommerce apparel market alone is over US $72 billion of the total ecommerce market of US $394 billion, and we believe that the MySize solution will help reduce returns to retailers due to sizing issues, thereby benefitting consumers by assisting them to purchase apparel that fits their specific size.” (GK)

Fibre2Fashion News Desk – India

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