Exclusive agreement between Creo & Acucote for new security label printing stocks

27 May '05

4 min read

eo and Acucote have leveraged their expertise to combat fraud with inexpensive, machine-readable, anti-counterfeiting label solutions. “These new label stocks will allow genuine brand owners to regain control of their brands and stop brand-equity erosion resulting from counterfeiting,” said Lynn Crutchfield, Acucote executive vice president. “In the future, we can expect to see customs agents using Creo readers to find authentic labels produced from Acucote's materials on everything from high-value luxury goods to inexpensive consumer products. We are delighted to have Creo with us as a technology partner in the fight for brand protection. Creo's unique technology is a perfect fit for our products and, as a company, Creo's philosophy and market approach meshes well with ours.” Consumer market analysts estimate that worldwide product counterfeiting costs brand companies over US$450 billion annually. Large European and North American companies often produce their brand-name products off-shore; however, the same contract manufacturing location will sometimes copy or counterfeit the same product after hours, and even print label copies sourced locally in those countries. Creo-tagged Acucote label stocks will provide the ultimate, non-breachable product authentication when it is used to produce a specific number of authentic labels by trusted label suppliers in the country where the brand company resides. When product authentication systems are introduced, counterfeiters try torev

More Apparel/Garments News - Canada...