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Sneaker brand Keds launches clothing line

29
Nov '11
Keds, the original American sneaker brand founded in 1916, announced the launch of its first apparel collection available exclusively at Opening Ceremony (OC). The limited edition Resort 2012 line will arrive late Nov. 2011 at Opening Ceremony stores in New York and Los Angeles, as well as on openingceremony.us.

The Keds apparel line offers a contemporary twist on classic-inspired silhouettes and creates a fun, confident and easy look for men and women that is simple, clean and versatile.

“The Keds brand was founded about the same time that American sportswear was created, so the introduction of apparel is a natural fit for us in many ways,” said Kristin Kohler Burrows, Keds brand president. “We drew inspiration for this initial collection from American style icons who have worn Keds over the past 100 years.

"We feel these muses uniquely represent the key attributes of the Keds brand and we're excited to bring these signature Keds looks to life to complement our footwear and allow us to become a true lifestyle brand from head to toe.”

The collection will launch exclusively at Opening Ceremony, and then will roll out to additional boutiques and high-end department stores starting in spring 2012. The line includes t-shirts, tops, pants, skirts, jackets and sweaters,. Opening Ceremony will partner with Keds and the team at LF USA, Keds' partner for the Keds apparel collection, on merchandising, sales and promotion of the brand.

“We feel very fortunate to be able to draw from so many American icons who wore Keds. Creative Director Daniela Manfredi designed the apparel to be contemporary with a modern twist to vintage inspired silhouettes,” says Haim Dabah, Executive Director, Group President, LF USA. “The collection is original yet simple, aspirational yet accessible. It is a lifestyle brand that is positive and fun!”

“We are really excited to be the exclusive launch venue for Keds at Opening Ceremony,” says Carol Lim, OC founder. “Going forward, we look forward to partnering with Keds and LF USA at key retail meetings and helping to promote this iconic brand with new retail partners and consumers.”

Keds, LLC is a subsidiary of Collective Brands, Inc. Keds is a global lifestyle brand founded in 1916. Since then, its original Champion silhouette has been worn by legends and style icons through the decades. Today, Keds continues its almost 100-year legacy of keeping it light by injecting feel-good style into everything it makes from head to toe -- for life, play, and the passionate pursuit of happiness.

LF USA is a subsidiary of Li & Fung Limited, the Hong Kong-headquartered multinational group. Li & Fung is recognized as the world's leader in consumer goods design, development, sourcing and distribution.

Opening Ceremony is a multifaceted company comprised of retail boutiques, a website, a showroom, and a private label collection.

Keds LLC


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