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Consumers to gain as apparel labels compete in Taiwan

14
Dec '11
Consumers in Taiwan are likely to benefit from the competition arising amongst the reasonably priced global apparel brands, which have already set up or are about to set up their shops in the country.

The Spanish fashion apparel label Zara, which launched its first Taipei outlet during November this year, now operates two outlets in Taiwan.

Meanwhile, two more global bargain apparel brands – Uniqlo and Giordano – which are believed to be tough competitors of Zara, are also vigorously exploring the Taiwanese market with a view to expand their business.

Hong Kong-based Giordano penetrated in the Taiwanese market nearly two decades ago and has already earned a good reputation in the market. In fact, Giordano's inexpensive apparels are quite popular amongst young crowd.

The brand presently operates 213 outlets across the island, which brought it overall revenue of NT$ 2.4 billion (US$ 80 million) last year. The brands earnings during the initial 11 months of the current year indicate an annual rise of over 20 percent.

In addition, the firm's budget for marketing this year has gone up by a whopping 150 percent over last year's expenses, and is expected to keep on rising in future also.

Like Giordano, Japanese apparel brand Uniqlo is also on an expansion spree in the Taiwanese market. The brand launched its first outlet in Taiwan in October last year and since then has already launched seven such outlets on the island by now.

The company proposes to launch 14 new outlets in Taiwan during the first half of 2012 and intends to launch 30 new outlets each year over next couple of years, thus taking the total number of outlets to 100 by 2014.

One of the 14 outlets that the brand proposes to launch by June 2012, would be a large-format outlet spanning on an area of 1,237 pings (1 ping = 36 square metres) in Ximending, one of the most well-known shopping regions located to the west of Taipei City. The outlet to be unveiled in April next year is likely to be the largest Uniqlo outlet in Taiwan.

Fibre2fashion News Desk - India


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