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Wiesner sets up Indian retail arm to sell apparels

26
Dec '11
US-based Wiesner Products Inc (WPI) has established an Indian subsidiary, Wiesner Worldwide Kreations (WWK) Pvt. Ltd., to sell a full range of apparels, hosiery, sleepwear and accessories for children and adults at retail stores in India.

For the purpose, WWK is targeting big retail chains in the country and has already collaborated with major retail stores like Westside, Hypercity and Home Centre.

WWK has opened its office in India and appointed a team of 15 people. Besides retail chains, the firm plans to target large number of distributors.

The New York-based WPI is currently operating in the US and China, and India will be its third country of operation.

In the US, WPI has been operating for more than four decades, and it has an annual turnover of nearly US$ 250 million. With the setting up of the Indian subsidiary, the company will now be able to offer its products to consumers in India as well.

At present, WPI does its sourcing from Philippines and China for its US and China markets. In China, in addition to exclusive sourcing agreements with local suppliers, the company also co-owns a few production facilities. On similar lines, Wiesner would also explore local sourcing possibilities in India.

The design offices of WPI are currently located in New York and Shanghai.

WPI holds licenses from brands such as Aerosoles, Nickelodeon, MGA, Marvel, The Sharper Image, WWE and Warner Brothers. It has experienced double digit sales increases over the past five years.

Fibre2fashion News Desk - India


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