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“Made in America” apparels boost US firm's sales

09
Jan '12
School House, the North Carolina, US-based brand that manufactures apparels, especially catering to college students, has projected increased sales after it moved its manufacturing-base from Sri Lanka to the United States last year.

The company supplies its apparels to over 100 campus bookstores, including Harvard University, Duke University, Yale University and UNC Chapel Hill, and has already delivered its first “Made in America” orders in October 2011.

School House was set up in 2008 and it initially contracted a Sri Lankan factory for production of its apparels. In doing so, it stressed on paying the Sri Lankan workers three times the prevailing salary in their country.

However, last year, the company moved its production to North Carolina in the US citing shipping costs, additional expenses due to manufacturing overseas, and the time lag between design and production.

The company has seen a rise in sales after it launched “Made in America” products and it expects the continued rise in sales would enable it to cross the US$ 1 million-mark in 2011 and may touch US$ 1.8 million in 2012.

Rachel Weeks, the CEO of School House, traveled to Sri Lanka as a Fulbright Scholar in 2007 to build a socially responsible clothing company. Her dream, which started with a T-shirt and an order from her alma mater at Duke, has transformed into School House, a fashion-forward, ethically sourced collegiate apparel brand.

Fibre2fashion News Desk - India


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