Rehan Poncha, India's star swimmer and recipient of the prestigious Arjuna Award, has been signed up by sportswear label Puma as its brand ambassador.
The long-term partnership means Poncha will wear Puma's lifestyle, fitness and training apparels and accessories at all important tournaments, beginning with London Olympics 2012.
Puma is among the leading sports lifestyle brands and Poncha will become another key icon in the brand's global community.
As the new face of Puma, Poncha will feature in the company's sports communication and marketing campaigns.
Fibre2fashion News Desk - India