Keeping a tab on consumer tastes and adherence to ethical and environmental norms are the pre-requisites for Vietnamese garment firms willing to boost their exports to the European markets.
The statement came at a conference titled "How to expand exports of textile to French and European markets", organized in the HCM City by the High-Quality Vietnamese Product Business Association, Business Studies and Assistance Center and Casino-owned Big C supermarket.
Vietnamese garment and textile items are of good quality, but not good enough to be able to mark a long-term presence in the French or European markets, said Alice Baey, Home Purchasing Director of France's major retailer Casino France and also the Director Textile with Casino Global Sourcing Group.
The Vietnamese industry should ponder on long-term growth plans, while focusing on new designs and enhancing productivity and creativity through technology up-gradation and by closely monitoring the changing consumer demands, she said.
She informed that in recent times, there has been a major change in European consumer behaviour, with many people developing a strong receptivity for ethical and eco-friendly products.
Meanwhile, financial crunch has also affected buying power of many, restraining them from purchasing luxury goods. However, even with price concerns playing in their minds, people are not ready to compromise on quality, she said.
Last year, Casino shipped goods, including garments, worth US$ 21 million from Vietnam to nine other countries.
Fibre2fashion News Desk - India