Home / Knowledge / News / Apparel/Garments / Team of leaders will redefine jcpenney brand personality

Team of leaders will redefine jcpenney brand personality

13
Mar '12
As it transforms its business to become America's favorite store, J. C. Penney Company, Inc, announced the promotion of a number of current executives and the appointment of several highly respected retail veterans who will be at the forefront of redefining the jcpenney brand and shopping experience.

"As we fundamentally re-imagine every aspect of our business, we're tapping into the best internal and external talent in the industry," said jcpenney President Michael Francis.

"We're focused on building a world-class organization that will be instrumental in delivering a revolutionary shopping experience that is unlike anything that exists in retail today. We will continue to look both internally and externally as we build an organization to accomplish this goal."

Reinventing jcpenney's Merchandise Portfolio:
To lead the Company's merchandise strategy, Liz Sweney has been promoted to chief merchant and will lead the reinvention of jcpenney's apparel and home portfolio. A 36-year industry veteran, Sweney most recently served as executive vice president and senior general merchandise manager of jcpenney's women's apparel, accessories, footwear, jewelry and juniors divisions as well Sephora inside jcpenney. Before joining jcpenney in 2000, she held senior-level positions at Kellwood Company, after serving in merchandising positions of increasing responsibility at Montgomery Ward.

All merchandise divisions -- women's, men's, children's, footwear, jewelry, accessories, handbags and home -- now report under Sweney. In her new capacity, Sweney has promoted the following executives:

• Siiri Dougherty has been promoted to SVP, general merchandise manager of women's apparel. For the past seven years, Dougherty has held various leadership positions in women's apparel, serving as a buyer in women's accessories and most recently as divisional merchandise manager for women's career sportswear. Prior to joining jcpenney, Dougherty was senior merchant for The Limited.

• Liz Asay has been promoted to SVP, Sephora inside jcpenney, having previously served as vice president of Sephora inside jcpenney, where she was instrumental in bringing jcpenney's first store-within-a-store concept to life and nurturing its current growth to over 300 shops. Before overseeing the Company's Sephora inside jcpenney business, Asay's roles at jcpenney included store manager as well as divisional merchandise execution manager for women's apparel. Asay also brings experience from Mervyn's, where she served as district manager and retail operations manager.

Click here to read more details:

JC Penney Company Inc


Must ReadView All

Pic:  InkheartX / Shutterstock.com

Textiles | On 18th May 2021

US Senate committee passes Make PPE in America legislation

The Homeland Security & Governmental Affairs Committee of the US...

Pic: humphery / Shutterstock.com

Textiles | On 18th May 2021

China's textile sector shows strong performance in Q1 2021

China's textile industry showed strong performance in the first...

Pic: Shutterstock

Retail | On 18th May 2021

Retail stores in Ireland open after 4 months of lockdown

Over 280,000 employees in Ireland’s retail sector returned to work as ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search