Home / Knowledge / News / Apparel/Garments / European sportswear firm INTERSPORT expands to China

European sportswear firm INTERSPORT expands to China

15
Mar '12
INTERSPORT International Corporation (IIC) is pleased to announce that it signed a Master Franchise Agreement for the territory of South China (comprising of the ten provinces Fujian, Guangdong, Guangxi, Hunan, Jiangxi, Hainan, Hubei, Anhui, Zhejiang and Guizhou with a total of 513 million inhabitants).

This agreement exclusively allows Fujian New Huadu Supercenter Co. Ltd. to open INTERSPORT stores under their own direction as well as with sub-franchise partners, sell INTERSPORT's private label products and have access to all other IIC products and services.

From mid 2013, New Huadu will start to open the first INTERSPORT stores in the ten South Chinese provinces. New Huadu intends to open 80 to 100 INTERSPORT stores with a retail surface of 1'000 – 1'500 square meters in the course of the next five years.

Based on INTERSPORT's 40 years of experience in sports retail, combined with the willingness to adapt to cultural and local influences, the consumer will be offered a market-specific, multi-sports, full-product-range in a modern environment, strong brands and professional advice.

The core business areas of New Huadu Group, which was founded in 1987, are: Retailing, Real Estate and the Mining and Tourism Industries. Fujian New Huadu Supercenter Co. Ltd. is the group's retail branch, founded in 1999. This company is specialized in operating department stores, supermarkets, hypermarkets and consumer electronics stores under the well known Chinese banner New Huadu.

The company operates today more than 110 retail outlets, with a retail space of 780'000 square meters, has over 12,000 employees and is aiming for 250 stores by 2015. The turnover of Fujian New Huadu Supercenter Co. Ltd. was exceeding 1.1 billion US Dollars in 2011. This company is quoted on the Shenzhen Stock Exchange since July 2008 and has been listed multiple times by China's Ministry of Commerce among the top 100 Commercial Chain Enterprises.

With the extension of its business to China, INTERSPORT successfully continues its expansion strategy launched in 1999.

The INTERSPORT Group originated and continues, for the past 30 years, to operate in Western Europe and Canada and is now represented by 340 shops in 16 Eastern European countries as well as in the Middle East in four countries with 15 shops. In 2010, the Group expanded to Asia (South Korea) where it currently has 10 shops.

The goal is to open 500 shops in Asia by 2022 with potential annual retail sales of one billion US Dollars.

INTERSPORT International Corporation


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 15th May 2021

Australian govt earmarks Au$1 mn for boosting fashion industry

The government of Australia has earmarked Au$1 million to promote and ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 15th May 2021

Prime Content| US textiles & apparel imports grow 4.32% in Q1 2021

The import of textiles and apparel by the United States increased by...

Pic: Amanda Wakeley

Fashion | On 15th May 2021

British luxury fashion company Amanda Wakeley enters administration

The British luxury fashion designer Amanda Wakeley’s company, AW...

Interviews View All

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search