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StylePilot launches first online style engine for men

05
Apr '12
Changing the status quo is not easy; there's a lot of other things men would rather be doing than shopping, and seeking advice from friends is just not the 'done thing'. The first online style engine for men, www.StylePilot.com, aims to change all this.

The site gives British men the know how to find confidence to try new trends and looks. Built exclusively for men, it's a tool designed to help any guy quickly explore fashion online and to discover which styles and items they should buy. Style Pilot brings the best online men's retailers (e.g. Topman, Reiss, Mr Porter etc.) into one search engine so that men can quickly find the right clothes for their body type easily.

The simple and accessible process allows guys to enter their height, body type and colouring and the website calculates their 'style DNA', presenting suitable suggestions for clothes for varying occasions to suit and flatter their physique and solve fashion dilemmas. Users can then store the outfits they create and also share them to get opinions from others.

“The style engine is the application of science to men's fashion and perfect for those who may have lost their way with what suits them”, comments Style Pilot founder Jim Cruickshank. Designed by a team of style experts, personal shoppers and fashion influencers, Style Pilot provides instant personalised recommendations and removes the daunting prospect of trailing around busy shops on Saturday afternoon.

According to Mintel, 60% of men do not consider themselves to have a good sense of style and a recent survey commissioned by Style Pilot discovered two thirds of men have a helping hand to pick out clothing, while the majority said clothes are laid out in front of them on at least four days by a partner (see research, attached). Most men have no idea which colours, brands or types of clothing work best. Too many are stuck in a 'clothing rut'; wearing the same shirt or pair of trousers again and again, consistently buying from the same shop and filling their wardrobe with clothes that don't work, but not knowing why.

Once an item has been selected on Style Pilot, users can click through to their preferred retailer website to complete the purchase. Men can store their DNA and chosen items on Style Pilot to create a virtual wardrobe over time.

Style Pilot Ltd


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