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Global apparel brands ready for Thailand foray

11
May '12
H&M, Ralph Lauren, Levi's Vintage, Agnes B, Miu Miu, Oakley and Giuseppe Zanotti are among the several international brands that are likely to open their stores in Thailand this year.

Apparel retail chain H&M is set to open its first Thailand outlet at Bangkok's Siam Paragon mall in October this year.

While American brand Ralph Lauren will open its first flagship outlet in Bangkok, another brand Miu Miu, which had withdrawn from Thailand some years ago, is planning to re-enter the Thai market.

In view of the impressive line up of global brands that are planning to make their debut in Thailand, Siam Paragon mall is undergoing a facelift. As many as 30 new brands, including apparel brands, are likely to open their stores in the mall this year.

Besides H&M, Louis Vuitton and Miu and Miu are among the clothing brands that have chosen Siam Paragon mall for their Thailand foray.

In recent years, Thailand has become an important tourist destination attracting a large number of visitors from China, which accounts for nearly 20 percent of global luxury consumption. It is one of the reasons behind several high-end apparel brands deciding to set up their shops in Thailand.

Fibre2fashion News Desk - India


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