Home / Knowledge / News / Apparel/Garments / Namyeung to capture bigger share of global lingerie market

Namyeung to capture bigger share of global lingerie market

15
Jun '12
High standards and innovative ideas are certainly not limited to Western companies – that has been proven by South Korean Namyeung Group, which specializes in the production of lingerie, underwear and shapewear, ever since the year 1954. In 1957 the company became increasingly important in the domestic market for lingerie and stockings. It was at this point that Vivien began – today it is still the leading lingerie brand in Korea.

Vivien's target group is women aged from 20 to their late 50s, who show special taste within their age group. With this in mind, at the end of 2000 Namyeung introduced new brands such as "Blue vivi", for women aged 20-30 and "Noblelinge" for women aged 50-60. With its own brand of "Gentoff" the company even managed to establish itself in the men's underwear market. The brand "Barbara of France" is still owned by Namyeung today.

For a long time underwear was seen merely as an everyday necessity. Consumers had no problem with it as long as the fit was good. Very early on, however, Namyeung emphasized far more demanding criteria. According to the company, underwear can be – and should be – just as multifunctional and attractive as outerwear! The product range – which for several decades now has played a major role in the expansion of the Korean underwear market – features several outstanding designs.

To guarantee a competitive pricing level and smooth delivery the Namyeung Group built several international production plants, which today employ a total of 4,000 local workers. The first of these plants was established in 1989 in Bandung, Indonesia under the name of "PT Namnam Fashion Industries", and currently has 2,700 employees, a maximum production capacity of 14 million items and turnover of 43 million USD, making it one of the largest production plants in Indonesia.

The second local production site, Qingdao Nannan Co., Ltd., was set up in China in 1992 and has since specialized in the production of stockings and core-spun yarn.

The third production site was established only recently in 2011, in Quindao, China, and bears the name "Qingdao Namchen Body Fashion Co., Ltd."


Must ReadView All

Pic: Shutterstock

Textiles | On 8th May 2021

French Development Agency to invest $83m in Ivory Coast cotton sector

Over a period of five years, the French Development Agency (AFD) will ...

Pic: Juki

Apparel/Garments | On 8th May 2021

Japanese companies collaborate to develop sewing machine business

Juki Corporation and Pegasus Sewing Machine Mfg have entered into a...

Pic: Rocky Brands

Apparel/Garments | On 8th May 2021

Rocky Brands expands Made in America capabilities

Rocky Brands has expanded the offering of its Made in America product ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Ismail Ajani,

Ismail Ajani

Hollywood Footwear’s story began in 1946 when Jummabhai Ajani started the...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search