Home / Knowledge / News / Apparel/Garments / Vigoss USA Jeans signs Sky Ferreira for new ad campaign

Vigoss USA Jeans signs Sky Ferreira for new ad campaign

21
Jun '12
The Vigoss USA Fall 2012 ad campaign was shot by world-renowned photographer Mario Sorrenti featuring Sky Ferreira under the creative direction of Alex Wiederin.

CEO and Founder of Vigoss USA David Kubresi stated, “We tapped creative director, Alex Wiederin, to set the tone for the brand from the outset. Famed photographer, Mario Sorrenti, with his innate ability to document a woman's unique beauty and raw sexuality, captured Sky Ferreira's rock-n-roll edge and the VIGOSS aesthetic: one-of-a-kind and provocative."

“For Vigoss I wanted to create a campaign that got noticed,” added Wiederin, creative director of Buero NY. “I knew that working with Mario Sorrenti would result in amazing images and that Sky Ferreira would add the edge I wanted to achieve.”

Electro pop singer, songwriter, model and actress, Sky Ferreira, premiered the music video “Red Lips” last week. “Red Lips” is the first music video from her upcoming debut album, I’m Not Alright, which is set to be released this year. 19-year-old Ferreira was discovered through her Myspace page at 14, and has gained a cult online following through her singles “One” and “Obsession.”

The ads will break in August publications including Teen Vogue, Nylon and Hamptons Magazine as well as NY billboards and taxi cabs.

Founded in 2002, Vigoss USA is famous for their on-trend skinny jeans available in a wide range of innovative textures, colors and prints. With details like leather-backed buttons, interior linings, logo’d grommets and hand-blasted denim, Vigoss USA offers premium jeans at accessible prices.

Vigoss USA


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

BGMEA seeks bank assistance scheme to face virus impact

The Bangladesh Garment Manufacturers and Exporters Association...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Pic: Riddell

Apparel/Garments | On 24th Feb 2020

Riddell sells part of apparel business to BSN Sports

Riddell, leader in football helmet technology, has sold certain...

Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Madhu Sudhan Bhageria,

Madhu Sudhan Bhageria

Incorporated in August 1990, Filatex India Ltd manufactures manmade...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search