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Stitch launches Switch: previewing at the SS13 show

25
Jun '12
As the Vision area continues to prosper, Switch offers streetwear brands a specific environment to target their key buyers.

Switch is a new dedicated and specialist streetwear area of Stitch, previewing at the SS13 show this July. Switch gives the flourishing streetwear market an open platform to showcase the innovative and pioneering brands dominating the European and International street-wear arena.

This creative new section will host street-wear brands from across the world including Crooks & Castles, The Hundreds, Brixton and Rook that indicate the level of brands set to show for Switch’ launch season. Exciting experiential elements are planned for Switch including a barbershop, Dj’s, live music artists and a tattoo parlour.

”Our 15th and 16th July show dates are very exciting and we look forward to delivering our most successful show to date whilst the eyes of the world will be on London. We are delighted to announce our Switch area and give a dedicated space to the high calibre streetwear brands we work with.”

–          Brian Duffy, Managing Director, Stitch Menswear

Stitch’s ongoing relationship with partner Nolcha Fashion Week will result in an exciting project this September to showcase the best of British independent menswear fashion at a New York based event. Stitch will introduce a small carefully selected cross-section of refined British brands curated by Stitch to the New York Fashion arena. The expansion of the Stitch tradeshow to NYC signifies the growth and reach of Stitch and cements its reputation as the leading menswear UK based order writing show.

For SS 2013 Stitch have teamed up with, online boutique platform, ASOS Marketplace to help support the vision area and offer more to the new and up and coming  brands showing in Stitch’s Vision section.

The ASOS team will be breaking down the benefits of opening an online boutique on ASOS marketplace to the brands via a series of daily interactive talks.

Last year’s vision area saw the likes of Art Junkie, Plastic Guns, Bantum, Makia and Gravis, and this year’s will be even bigger and better, if your brand is on the cusp of bigger things, then Stitch and ASOS marketplace could offer the boost you need.

Stitch


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