Smart Car selects T-shirts to create environment consciousness
18 Jan '06
2 min read
World's largest hemp T-shirt apparel brand and seller Hemptown tee shirts has been chosen by Smart Car twice in the last year as their official club collectible.
On behalf of its members, the car club has purchased hemp and bamboo tee shirts with artwork depicting their favorite automobile, the Smart Car.
"The club called them because they wanted a tee-shirt that was as sound for the environment as their Smart Cars," said Hemptown Clothing CEO Jerry Kroll.
"They wish every company and organization in North America thought like the Smart Car Club does: 'How can their official clothing and gifts make a smaller environmental footprint?'"
Petroleum and cotton based textiles have high environmental costs and are not sustainable for their future.
Hemp, Bamboo and Soy are highly environmentally sensitive, grown organically without the use of pesticides, toxic fertilizers or the enormous fresh water irrigation required by cotton.
Club Smart Car member Dr Kirk Finnis: "Smart Car owners have a great affinity for their cars and they love talking about how practical they are – the small size, ease of parking and environmentally friendly.
It seemed natural to them that they would seek out an official club tee-shirt that was just as practical and easy on the environment."
Hemptown's Jerry Kroll continues: "The rise of hybrid and eco-friendly automobiles like the Smart Car perfectly mirrors what Hemptown is all about.