"We are thrilled to announce Chloe Grace Moretz as our celebrity brand ambassador and welcome her to the Aeropostale family," said Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale. Mr. Birnbaum continued, "We're introducing exciting new fashion and Chloe is the perfect role model to showcase these great looks. She has amazing style and has quickly become a fashion icon for today's teens."
The back-to-school collection will be available in all stores beginning July 16, 2012. New fashion pieces will complement the great product and outstanding value for which Aeropostale is known. The line will include fashion tops, colored and patterned denim and statement pieces such as moto jackets and chunky sweaters. The campaign, featuring Moretz, was shot by renowned photographers, Rocco Laspata and Charles Decaro. In-store displays, as well as extensive print, online and outdoor advertising will highlight Aeropostale's new partnership with the young actress and feature a variety of looks.
"I have always been a huge fan of Aeropostale," said Chloe Grace Moretz. "Their looks are fun and easy to wear, making it the perfect brand for my on-the-go lifestyle. Fashion is a huge part of my life, which is why I chose to partner with the brand. I am so excited to join the Aeropostale team."
Aeropostale customers can also shop for 'Chloe's Favorites', a curated collection featuring her personally styled looks and favorite must-have items for each season, available both in-store and online. 'Chloe's Favorites' will be the first of many opportunities for Chloe to communicate her personal style with fans after the collection debuts.
| On 6th May 2021
The National Development and Reform Commission (NDRC) of China has...
| On 6th May 2021
Ireland has launched a new round of the COVID-19 Online Retail Scheme ...
The Cotlook A index is expected to decline by 6.18 per cent in June...
Blockchains will be in heavy use by early adopters by 2025
Value of 'Made in India' should get more importance
One thing is certain, online sales will go up
Established in 2017 and headquartered New York, the label Harleen Kaur...
GoodWeave International, a nonprofit working to end child, forced and...
Mumbai-based Forsarees is a socially driven business enterprise, working...
Freudenberg Performance Materials is a leading global manufacturer of...
German company Dilo Group is one of the leading equipment suppliers of...
Arevo, based in Silicon Valley in California, develops technology to...
Sailesh Singhania Label
The Sailesh Singhania label was created to promote handwoven sarees and...
Tahweave & Garo
Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...
Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to email@example.com.