Home / Knowledge / News / Apparel/Garments / Apparel brand F Square plans pan India retail expansion

Apparel brand F Square plans pan India retail expansion

24
Jul '12
Launched in 2009, F Square, the youth-oriented fashion brand from Prateek Apparels, is planning to open more retail outlets and acquire an all-India presence. 
 
Moumita Chakraborty, Head-Marketing, Prateek Apparels, told fiber2fashion, “F Square has been conceived with a single-minded view of ‘making India fashionable’. Our vision ahead is to make F Square a one stop shop for all fashion needs.”
 
“The key principle of F Square is - Fast Fashion at the Right Price,” she adds. 
 
F Square offers a wide range of products such as men’s formals, youth casuals, women’s ethnic and western apparels. 
 
F Square’s products also include trousers, jeans, chinos, t-shirts and accessories for men and kurtas, kurtis, salwar-kameez-dupattas, tops and jeans for women. 
 
Informing about F Square’s presence, Ms. Chakraborty says, “F Square’s 107 outlets are spread across residential areas, high streets, malls and discount destinations all across Karnataka.”
 
“F Square stores are present in Bangalore, Mysore, Udipi, Mangalore, Mandya, Manipal, Shimoga, Tumkur, Hubli, Madikeri and other B and C class towns across Karnataka. F Square also has presence in 16 large format stores including Coupon Mall and Brand Factory,” she adds.
 
Revealing about the brand’s expansion plans, she avers, “We are planning to expand pan India with presence in all major metros, Tier II & III cities. We currently follow a ‘state-hopping’ strategy where we enter into one state, penetrate completely including tier II & III cities, and then move on to the next state.”
 
“We are taking some corrective actions in our operation model for Karnataka and with the changed model we will be opening more retail stores in Andhra Pradesh, Tamil Nadu and Maharashtra,” she says. 
 
“We are going aggressive on distribution and online business channels too,” she remarks.
 

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 15th May 2021

Australian govt earmarks Au$1 mn for boosting fashion industry

The government of Australia has earmarked Au$1 million to promote and ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 15th May 2021

Prime Content| US textiles & apparel imports grow 4.32% in Q1 2021

The import of textiles and apparel by the United States increased by...

Pic: Amanda Wakeley

Fashion | On 15th May 2021

British luxury fashion company Amanda Wakeley enters administration

The British luxury fashion designer Amanda Wakeley’s company, AW...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Mumin Can Eker,

Mumin Can Eker

Maseksport Inc is a readymade garment exporter. Founded in Izmir in 1989,...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search