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Apparel brand F Square plans pan India retail expansion

24
Jul '12
Launched in 2009, F Square, the youth-oriented fashion brand from Prateek Apparels, is planning to open more retail outlets and acquire an all-India presence. 
 
Moumita Chakraborty, Head-Marketing, Prateek Apparels, told fiber2fashion, “F Square has been conceived with a single-minded view of ‘making India fashionable’. Our vision ahead is to make F Square a one stop shop for all fashion needs.”
 
“The key principle of F Square is - Fast Fashion at the Right Price,” she adds. 
 
F Square offers a wide range of products such as men’s formals, youth casuals, women’s ethnic and western apparels. 
 
F Square’s products also include trousers, jeans, chinos, t-shirts and accessories for men and kurtas, kurtis, salwar-kameez-dupattas, tops and jeans for women. 
 
Informing about F Square’s presence, Ms. Chakraborty says, “F Square’s 107 outlets are spread across residential areas, high streets, malls and discount destinations all across Karnataka.”
 
“F Square stores are present in Bangalore, Mysore, Udipi, Mangalore, Mandya, Manipal, Shimoga, Tumkur, Hubli, Madikeri and other B and C class towns across Karnataka. F Square also has presence in 16 large format stores including Coupon Mall and Brand Factory,” she adds.
 
Revealing about the brand’s expansion plans, she avers, “We are planning to expand pan India with presence in all major metros, Tier II & III cities. We currently follow a ‘state-hopping’ strategy where we enter into one state, penetrate completely including tier II & III cities, and then move on to the next state.”
 
“We are taking some corrective actions in our operation model for Karnataka and with the changed model we will be opening more retail stores in Andhra Pradesh, Tamil Nadu and Maharashtra,” she says. 
 
“We are going aggressive on distribution and online business channels too,” she remarks.
 

Fibre2fashion News Desk - India


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