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Parade uniforms for Canadian team launched at Olympic

30
Jul '12
The Canadian Olympic Team steps into the world stage in a sea of red as they proudly unveil their official parade uniforms at the London 2012 Opening Ceremony.

Canadian style has always been about fashion and function.  Created by The Hudson's Bay Company, the standout bright red Canada Parade Jacket was designed for the conditions in London where the athletes are set to compete for the next 16 days and features a Canada wordmark in white and red across the chest that was inspired by the 1976 Montreal Olympic Games for their sporty colour-blocking concept. The jacket is layered on top of tailored white dress shirts that feature the official Canadian plaid on the placket for women.  The men's ties are a show of respect to the formality of the Parade and the Games and also feature the same Canadian plaid. Tailored khakis and sporty white sneakers complete the full look.

"We want our athletes to walk in the parade wearing a stand-out piece that reflects the Canadian spirit and who we are as a nation," says Suzanne Timmins, SVP & Fashion Director, Hudson's Bay Company. "The Canada Parade Jacket was a natural choice and it captures Canada's love for the outdoors. It is also practical and versatile - two characteristics we wanted to highlight when designing the look."

Canadians and fans of Canada abroad can sport the Team's Opening Ceremony look with the Hudson's Bay Company's replica version of the jacket, available in red, black and navy in men's and women's styles. The entire 2012 Olympic Collection can be purchased online at Thebay.com and is available at all Bay and Zellers stores across Canada until September 2012.

"The Hudson's Bay Company, a long-time trusted Canadian Olympic Team National Partner, has once again delivered a stylish, comfortable and classically Canadian uniform for our athletes to wear during the London 2012 Opening Ceremony," said Marcel Aubut, President of the Canadian Olympic Committee. "There is great comfort in the knowledge that our Olympic heroes are outfitted in quintessentially Canadian clothing and that they can wear their uniforms with pride throughout the duration of the Games."

The London 2012 Canadian Olympic team consists of 277 athletes, 93 coaches and approximately 100 mission team staff.  Team members will each receive 29 items as a part of their uniform including jackets, pants, leisurewear and accessories. Accessories range from backpacks and Ray-Ban-influenced sunglasses to baseball caps with patches and summer toques.

The Hudson's Bay Company


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