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UK fashion chain River Island plans US entry

10
Aug '12
River Island, the UK-based company known for its stylish and affordable fashion, is planning to foray in the US market.
 
The apparel retailer, having nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe, proposes to open its first US store in New York next year.
 
The British retailer’s expansion in the US comes after similar expansion made by Arcadia’s Topshop three years ago. By doing so, River Island would join the list of other UK retailers, including All Saints and Ted Baker, who already have stores in the US.
 
In the past, the US market has proved difficult for UK retailers and two popular firms – Marks & Spencer and Sainsbury’s – made an exit from the US in 2001 and 2004, respectively.
 
The news of River Island’s proposed expansion in the US has come close on the heels of the retailer announcing a partnership with pop star Rihanna, whose first exclusive collection for the brand would be unveiled in Spring 2013.
 

Fibre2fashion News Desk - India


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